Description
We are seeking a Senior Marketing Manager to lead and support marketing initiatives across marketing fundamentals, cross-functional and partner collaboration, and budget management. The role connects B2C and B2B marketing activity to business and revenue impact while strengthening relationships across internal and external stakeholders.
Key Responsibilities:
- Act as brand guardian for all public-facing marketing materials in accordance with Visa guidelines.
- Lead integrated marketing communications and digital-centric campaigns from planning through execution, covering above-the-line and below-the-line marketing activities.
- Work closely with creative and media agencies from briefing through rollout, monitoring and optimization.
- Lead the development of media assets, content and social platform activity in a timely manner.
- Analyze business results to assess initiative effectiveness, report key findings and recommend improvements.
- Partner with regional teams on market research, marketing measurement and Taiwan insight studies as required.
- Lead the marketing strategy for Visa’s premium portfolio in Taiwan, with particular focus on Visa Infinite, Visa Infinite Privilege and Visa Infinite Private, constructing product strategy, benefits and capabilities into differentiated consumer and client propositions while ensuring consistent positioning and identity.
- Develop an “Affluent First” go-to-market approach that brings the proposition to life through premium benefits, exclusive access, passion-led experiences and relevant consumer communications.
- Partner with Product, Client Marketing, and Account team to support new launches and portfolio upgrades, and develop integrated programs that drive acquisition, engagement, usage, loyalty and retention.
- Bring consumer and market insight into proposition development, from segmentation and positioning through benefit communication and go-to-market planning, ensuring Visa’s premium portfolio stays relevant to evolving consumer expectations.
- Manage forecasting, accrual and receipt procedures for spending with agency partners across relevant campaigns.
- Manage budgeting changes and processes, including negotiation and management of vendors and partnerships.
- Adhere to internal processes with discipline, including complete and accurate documentation delivered on time.
Requirements:
- A minimum of 15 years of progressive marketing experience, with substantial experience in consumer brand marketing.
- Bachelor's degree required.
- A collaborative and agile team player with a can-do attitude.
- Strategic with a hands-on mindset and a proven track record in marketing strategy, campaign planning and execution across above-the-line and below-the-line activity.
- Extensive experience planning social media campaigns; strong digital capability is essential.
- Solution- and detail-oriented in time management, budgeting and data analysis.
- Strong coordination and interpersonal skills with external and internal stakeholders, including agencies and partners and regional levels.
- Strong ownership and proactivity.
- Strong business acumen and project management.