Description
As the Mobility Marketing Manager (B2C) for Shell Mobility Poland, you will lead the development and execution of an integrated marketing strategy that drives market share growth, strengthens brand equity, and delivers customer value across fuels, EV charging, Shell Café, and digital channels.
You will be accountable for key marketing KPIs including transactions, penetration, active customers, and digital engagement. You will design and deliver customer lifecycle, loyalty, and personalization strategies that increase retention, frequency, and customer lifetime value.
Key responsibilities include:
- Leading the Mobility Marketing strategy for Poland
- Developing and delivering differentiated marketing strategies
- Managing budgets to maximize commercial return
- Building brand equity and customer preference
- Driving demand generation and retention strategies
- Delivering key business outcomes
- Generating actionable customer insights
- Integrating EV offerings into marketing strategies
- Developing retail media and strategic partnerships
- Partnering with Sales, Operations, and global teams
- Managing external agencies and strategic partners
- Ensuring compliance with regulatory requirements
- Leading a team of marketing professionals
- Utilizing Hive9 for marketing planning and performance tracking
- Managing end-to-end contract management
Requirements:
- Extensive marketing and commercial experience
- Proven track record in brand building and demand generation
- Experience leading high-performing teams
- Expertise in loyalty, CRM, digital marketing, and customer lifecycle management
- Strong analytical and commercial mindset
- Excellent stakeholder management skills
- Fluent in Polish and English
- Willingness to work from the office approximately three days per week
Benefits:
- Car allowance of 4,300 PLN gross monthly
- Market allowance equivalent to 5% of the base salary
- Annual performance bonus
- Comprehensive benefits package including medical and life insurance
- Vacation benefit and Personal Leave Days
- Dedicated wellbeing spaces and subsidized canteen
- 24/7 access to psychologist
- Cafeteria program and sports cards
- Participation in a voluntary long-term savings plan