B2B Marketing Manager

We are seeking an experienced B2B Marketing Manager to develop and execute demand generation and account-based marketing (ABM) programs to strengthen Visa's leadership in Value-Added Services.

As a B2B Marketing Manager, you will work closely with Sales, Product, Field, and Commercial teams to deliver integrated, cohesive initiatives in key regions around the world. You will be part of a global organization, requiring a regional mindset and a deep understanding of local business environments.

B2B Marketing Strategy & Regional Campaign Execution

• Develop and execute B2B marketing strategies that differentiate the company's offerings and deliver measurable business outcomes
• Operate in a fast-paced, global environment, supporting multiple campaigns across five geographic regions with varying market needs
• Adapt global strategy to regional requirements, bringing a resourceful and entrepreneurial approach to campaign execution
• Design and optimize campaign frameworks and media strategies to drive awareness, understanding, and demand generation among targeted customer segments

Customer Insights, Competitive Intelligence & Audience Targeting

• Conduct competitive analysis and key customer research to understand buying behaviors, market challenges, and growth opportunities
• Translate insights into effective B2B marketing campaigns that engage priority audiences and drive action
• Use customer and market intelligence to inform messaging, segmentation, and go-to-market priorities

Content & Brand Positioning

• Develop digital content across multiple channels, including paid media assets, nurture programs, landing pages, blogs, and other campaign materials
• Execute thought leadership initiatives that position the company as an industry leader and showcase its expertise and value to customers
• Accelerate the development and rollout of case studies, ensuring a consistent and compelling approach to highlighting client success
• Support participation in priority industry and company-owned events, ensuring aligned brand, product, and customer messaging

Account-Based Marketing, Lead Generation & Sales Enablement

• Develop and execute targeted Account-Based Marketing strategies, partnering closely with Sales and client teams
• Deliver personalized, insight-driven campaigns that deepen engagement with strategic accounts and accelerate growth
• Manage lead generation efforts, including granular tracking, reporting, and efficient handoff from marketing to sales
• Optimize campaign touchpoints to improve client engagement, lead quality, and pipeline contribution

Performance Measurement, Budget Management & Stakeholder Collaboration

• Measure program performance, optimize campaigns in real time, and provide actionable insights to guide decision-making
• Control the marketing budget for the assigned customer segment, including partner management, production cost approvals, and campaign investment planning
• Manage strategic partners and external agencies to ensure high-quality, efficient delivery
• Drive cross-functional collaboration across Sales, Product, Regional Marketing, client teams, and external partners to ensure seamless execution and alignment

This position is a Hybrid role to be based in our Austin, TX office location. Visa requires at least 3 days in office, expectations of these days will be confirmed by your Hiring Manager.

Qualifications

• 5 or more years of relevant work experience with a Bachelor's Degree or at least 2 years of work experience with an Advanced degree (e.g. Masters, MBA, JD, MD) or 0 years of work experience with a PhD

Preferred Qualifications

• 6 or more years of work experience with a Bachelor's Degree or 4 or more years of relevant experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or up to 3 years of relevant experience with a PhD
• Bachelor's degree in business or marketing; MBA preferred
• 5+ years of B2B Marketing experience and proven ability to drive demand and revenue growth through integrated marketing programs, ideally within financial services, payments, or SaaS industries
• A curious mindset coupled with knowledge in using AI tools to drive strategic, efficient outputs
• Expertise in campaign management, account-based marketing, and content development
• Strong planning, organizational and problem-solving skills
• Excellent written and verbal communication skills, with the ability to influence and inspire cross-functional teams
• Demonstrable experience managing relationships with partners, suppliers, and vendors
• Familiarity with the marketing tech stack (sales and marketing automation and measurement tools such as Microsoft Dynamics, Eloqua, Demandbase, and Google Analytics)
• Strong analytical skills with experience in marketing performance reporting and data-driven decision making
• Experience in agile ways of working preferred

Information for US Applicants

For roles located in the US, the estimated salary range for this position is $121,100.00 to $193,800.00 USD per year, which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity. Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.