Description
At Qualtrics, we create software the world’s best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform,we are the creators and stewards of the Experience Management category serving over 18K clients globally.
We are seeking an operational, detail-oriented Partner Marketing Programs Lead to join our Global Partner Marketing team. This is a key, highly collaborative role responsible for owning global partner marketing programs, driving the operational backbone, systems, and tracking mechanisms that scale our global ecosystem.
Responsibilities
Key responsibilities require an organized approach and detailed execution, including:
- MDF Program: Own and execute the end-to-end Market Development Funds (MDF) program. Drive system workflows, request approvals, compliance governance, fund allocation strategy, and ROI performance reporting.
- Global Sponsorship Program: Lead partner sponsorship operations and execution for global events, including asset fulfillment and partner integration for our annual flagship customer conference, XM Conference.
- Customer Value Stories: Own the Customer Value Stories partner program end-to-end. Direct the intake pipeline, track internal and external joint success stories, and steer submissions from review through executive approval and publication.
- Partner Communications: Drive the global partner communications strategy and editorial cadence. Lead execution for the quarterly partner newsletter, oversee partner webinar strategy and execution, and maintain the central communications calendar.
- Partner Marketing Central: Drive content availability and structure within Partner Marketing Central, ensuring internal teams and ecosystem partners have continuous access to high-impact marketing collateral, pitch decks, and enablement tools.
- Partner Insights & Survey Infrastructure: Design, deploy, and analyze strategic feedback mechanisms using Qualtrics survey tools, driving actionable insights from sponsorship evaluations and partner intake workflows.
- Reporting & Performance Analytics: Assist in data gathering and performance analytics to report partner marketing impact across weekly operational updates, Pipeline Council reviews, and Quarterly Business Reviews (QBRs).
Requirements
Minimum Qualifications:
- 4-6+ years of hands-on experience in partner marketing, marketing operations, partner operations, or project management in a B2B environment.
- Direct experience supporting or administering partner programs, such as MDF management, partner portals, or enablement platforms.
- Experience with marketing intake systems, survey software (preferably Qualtrics), and enablement tools (e.g., PRM, Highspot).
- Strong organizational and analytical skills with experience compiling reporting inputs using Salesforce, Google Sheets, Tableau, and Google Slides.
- Proven track record of managing multi-channel communications (e.g., newsletters, webinars, content calendars).
- Bachelor’s degree in marketing, business, communications, or equivalent practical experience.
- Ability to work flexible hours to support global calls (morning EMEA / evening APJ) and willingness to travel up to 10%.
Nice to Have
Preferred Qualifications:
- Experience working in a global B2B SaaS software environment.
- Experience working in marketing, preferably in partner marketing.
- Background in supporting large-scale event sponsorships.
- Experience working directly with partner ecosystem teams and partners.
Benefits
Our Team’s Favorite Perks and Benefits
- Worldwide and diverse community that enjoys helping each other
- Our offices are in the center of our work life and we take pride in creating an open and collaborative work space
- At Qualtrics we are constantly working to create an environment where everyone feels safe and comfortable coming to work and can, as a result of our culture, make their best possible contribution to our team
- The Qualtrics Hybrid Work Model: Our hybrid work model is elegantly simple: we all gather in the office three days a week; Mondays and Thursdays, plus one day selected by your organizational leader. These purposeful in-person days in thoughtfully designed offices help us do our best work and harness the power of collaboration and innovation. For the rest of the week, work where you want, owning the integration of work and life.