Description
We are seeking a Paid Search Lead to own and grow our Google Search presence in Canada. As a Google Ads expert, you will drive sustainable growth across the Google ecosystem, leveraging expertise in Search, Performance Max, and other Google products.
Responsibilities:
- Own Canada Google Search growth strategy
- Stay up-to-date with platform changes and compliance nuances
- Lead A/B and multivariate landing page testing
- Partner with design, analytics, and engineering to improve CTR, CVR, and ROAS
- Analyze competitors and market trends to identify growth opportunities
- Monitor and report on performance using Google Analytics and other tools
- Work closely with Allocation & Performance Managers and Growth Lead
- Champion a culture of testing and optimization
- Collaborate cross-functionally with product, marketing, and design teams
Requirements:
- 3+ years in search or paid media with hands-on experience managing Google campaigns
- Expert knowledge of Google Ads, including advanced campaign types and automation features
- Proven track record planning, executing, and interpreting landing page experiments
- Highly analytical mindset with strong attention to detail
- Experience working in regulated industries, such as healthcare, is a plus
- Strong understanding of Canadian consumer behavior and localization
- Excellent communication skills, written and verbal
Benefits:
- Competitive salary and equity compensation
- Generous paid time off, company holidays, and mental health days
- Comprehensive health benefits, including medical, dental, and vision coverage
- Employee Stock Purchase Program
- Team offsites and opportunities for in-person collaboration