Description
The Product Marketing Manager, GHNW is responsible for positioning products effectively in the market, ensuring clear value propositions, and delivering successful go-to-market strategies.
This role sits at the intersection of product, marketing, distribution, and customer insight, translating product capabilities into compelling messaging that meets customer needs and supports commercial growth.
Responsibilities:
- Define and maintain clear product positioning, messaging frameworks, and value propositions in close collaboration with Product, Distribution, and other cross-functional teams.
- Translate complex product features into compelling, customer-centric sales stories, benefits, and narratives that resonate with target customer segments and differentiate Manulife from competitors.
- Lead the end-to-end development and implementation of customer-centric marketing and sales enablement materials, including product brochures, sales collateral, videos, digital content, website content, and other launch-related assets.
- Serve as the control point for quality assurance, ensuring all marketing and sales materials meet brand guidelines, legal & compliance standards, and are consistent across channels and touchpoints.
- Act as the product marketing representative in cross-functional executions & reviews involving Product, Distribution, Legal & Compliance, and other stakeholders, while continuously identifying opportunities to improve processes and operational efficiency.
- Partner closely with distribution teams, support internal and external partners with collaterals, tools, insights, and content that drive confidence, engagement, and conversion.
- Manage the GHNW public website and support the development of thought leadership, digital assets, and other content initiatives to strengthen market positioning and customer engagement.
- Independently drive projects from concept to execution, coordinating internal and external stakeholders to ensure timely delivery, effective budget management, and alignment with business objectives.
- Track adoption, effectiveness, and performance of product marketing initiatives and sales tools; gather feedback and continuously optimize messaging, content, and customer journeys.
- Challenge the status quo by continuously reviewing proposition materials, sales enablement tools, and customer pre-sales journeys to enhance customer experience, support distribution needs, and drive business growth.
- Support, manage, and cultivate effective relationships with external agencies, design firms, and marketing vendors.
Required Qualifications:
- BS/BA degree in marketing or related field
- Minimum 7 years experience in Financial Services industry, preferred if experience is in the insurance industry; experience and exposure to Asia and/or Middle East regions preferred
- Minimum 5 years experience in marketing communications, including product marketing, brand marketing and sales/distribution enablement
- Good understanding of insurance products (including Life, Health and Savings), customers’ needs and regulatory environment. Strong experience in positioning, messaging, and go-to-market planning
- Proven success in launching products and programs
- Insurance product development / insurance sales / training experience will be an advantage
- Experience working in a global, matrix organization with stakeholders across multiple time zones; ability to manage multiple stakeholders at all levels of the organization
- Superior written and verbal communication skills in English, can distill notes and present updates succinctly; strong analytical skills to evaluate data and content performance.
- Strong attention to detail and organization; able to manage multiple workstreams and deadlines.
- Ability to synthesize complex information into clear, compelling stories
- Ability to manage, prioritize, and execute tasks in a fast-paced, multitasking environment.
- Proactive, solution-oriented mindset; comfortable asking clarifying questions and following through
- Familiarity with content workflows (briefs, reviews, approvals, versioning) and brand guidelines
- Proficiency with PowerPoint, Excel, and project tools (e.g. Smartsheet, Jira)
- Experience with AEM and MarTech tools (e.g. marketing automation & website management)