Description
Salesforce is seeking a Creative Lead, Integrated Campaigns Creative to support creative development for Salesforce's Missionforce marketing. As a hands-on manager role for a copywriter by craft, you will develop a multidisciplinary team of designers and copywriters while staying close to the work: writing, shaping narratives, developing concepts, and partnering with designers to bring integrated ideas to life.
Responsibilities:
- Manage and develop a multidisciplinary team of designers and copywriters through coaching, feedback, and creative guidance.
- Partner closely with Missionforce Product Marketing and Marketing teams to translate business, product, audience, and customer priorities into compelling creative.
- Balance people leadership with hands-on writing, concepting, narrative development, and creative problem-solving.
- Develop integrated ideas alongside designers and copywriters, connecting verbal and visual thinking and bringing a strong visual point of view to the work.
- Guide creative from brief through execution, maintaining a high bar for concept, writing, visual craft, storytelling, and brand consistency.
- Support creative across integrated campaigns, demand generation, digital, social, content, product storytelling, events, and experiences.
- Partner with Creative Operations and Creative leadership to prioritize workload and focus the team on the highest-impact work.
- Collaborate with internal teams, agencies, and production partners, providing clear creative direction and feedback.
- Present creative concepts and recommendations clearly to Creative leadership and cross-functional stakeholders.
- Champion thoughtful use of generative AI to accelerate ideation, experimentation, and execution.
Requirements:
- BA or BFA in Advertising, Marketing, Communications, Art, Journalism, Design, Writing, or a related field, or equivalent professional experience.
- 8+ years of experience in copywriting, creative development, art direction, or a related discipline within an agency or in-house creative organization; B2B, technology, government, or public sector experience is a plus.
- 4+ years of experience leading, managing, or developing creative talent, including designers and copywriters.
- A strong portfolio demonstrating exceptional writing, conceptual thinking, storytelling, and visual sensibility across integrated campaigns and channels.
- Deep hands-on copywriting experience developing campaign concepts, headlines, messaging, scripts, narratives, and product stories.
- A strong visual point of view and understanding of design fundamentals, with the ability to partner with designers and provide actionable feedback that strengthens the work.
- Experience translating complex technology, product capabilities, and business priorities into clear, credible creative for government, public sector, or similarly complex audiences is a plus.
- Strong partnership, presentation, communication, and prioritization skills, with the ability to operate effectively in a fast-moving environment.
- Familiarity with generative AI and emerging creative technologies and how they can thoughtfully support the creative process.
Benefits:
- Time off programs
- Medical, dental, vision
- Mental health support
- Paid parental leave
- Life and disability insurance
- 401(k)
- Employee stock purchasing program