Description
We are seeking an experienced Integrated Marketing Lead to lead policy- and reputation-focused campaigns that strengthen the OpenAI brand nationally and within local communities.
The base pay offered is $287K – $318K, with generous equity, performance-related bonuses, and the following benefits:
- Medical, dental, and vision insurance for you and your family, with employer contributions to Health Savings Accounts
- Pre-tax accounts for Health FSA, Dependent Care FSA, and commuter expenses
- 401(k) retirement plan with employer match
- Paid parental leave and paid medical and caregiver leave
- Paid time off and flexible PTO
- Multiple paid company holidays and coordinated office closures
- Mental health and wellness support
- Employer-paid basic life and disability coverage
- Annual learning and development stipend
- Daily meals in our offices and meal delivery credits
- Relocation support for eligible employees
In this role, you will:
- Lead policy and brand campaign strategy, developing integrated marketing strategies that communicate why OpenAI builds, demonstrate the real-world impact of our technology, and address important policy and societal issues.
- Build national and local campaigns, leading a mix of national paid-media campaigns and locally tailored efforts that reach policymakers, civic and community leaders, influential stakeholders, and the broader public.
- Translate complex issues into compelling stories, turning nuanced topics into clear, credible, and engaging narratives for diverse audiences.
- Own campaigns from strategy through measurement, managing the full campaign lifecycle.
- Connect policy expertise with brand building, ensuring policy-focused communications strengthen the broader OpenAI brand.
- Champion creative excellence, partnering with internal creative teams and external agencies to develop distinctive, culturally relevant work.
- Drive cross-functional collaboration, working closely with Global Affairs, Communications, Creative, Research, Product, and other partners.
- Develop audience and market insight, building a deep understanding of policy, civic, and local audiences.
- Measure and improve impact, establishing clear campaign objectives and measurement plans.
You will thrive in this role if you have:
- 12+ years of experience in integrated marketing, brand marketing, corporate reputation, public affairs, policy communications, or advertising.
- A strong understanding of policymakers, civic leaders, advocacy organizations, community stakeholders, and other audiences that influence public understanding and policy conversations.
- A demonstrated ability to translate complex or technical subjects into accessible stories that strengthen reputation, build trust, and connect a brand with a broad public audience.
- Proven success developing national campaigns as well as locally tailored marketing or public-affairs efforts.
- Experience leading substantial paid-media campaigns across channels.
- Integrated campaign leadership, with strong strategic and project-management skills.
- Exceptional judgment, navigating sensitive, fast-moving, and highly visible issues with care, accuracy, and an understanding of reputational and policy considerations.
- Strong written, verbal, and presentation skills, with the ability to communicate effectively and influence decisions at the executive level.
- A track record of bringing together teams with different perspectives and areas of expertise to deliver against a shared objective.
- Comfort operating in a fast-paced, evolving environment and adjusting strategies in response to new developments, audience insights, and external dynamics.