Description
Salesforce is looking for a Creative Strategist to join the Global Brand & Creative (GBC) team within Marketing. The successful candidate will lead the end-to-end creative strategy lifecycle across advertising, sports partnerships, internal campaigns, and events.
Responsibilities:
- Own the end-to-end creative lifecycle: Manage the continuous loop of generating insights that inform creative strategy, formulating the creative strategy itself, working with creatives to ensure we stay on-brief, and leading the validation testing of the resulting creative.
- Stay on the pulse: Spearhead insight and data gathering to understand audience perception and needs.
- Differentiate the brand: Monitor the competitive landscape to ensure our creative work cuts through the noise, establishing a distinct and powerful brand voice.
- Develop creative strategy: Translate data into inspiring, actionable audience insights that inform your creative strategies and briefs across advertising, high-profile sports partnerships, internal employee campaigns, and major events.
- Lead creative testing: Guide pre-market and in-market creative testing with our vendors and internal teams to validate concepts, optimize the work, and prove ROI.
- Partner across teams: Work seamlessly with Brand Strategy, Brand Management, and the Campaign Creative (designers, copywriters, producers) to ensure our high-profile campaigns and marketing activities are strategically sound and creatively compelling.
- Brand advocacy: Be a brand advocate within Marketing and across Salesforce’s global organization.
Requirements:
- 8+ years of experience in creative strategy, brand planning, or creative insights/research roles, with at least 3 years in B2B tech or large-scale global brands.
- Expertise spanning multiple creative disciplines: advertising, sports partnerships, experiential/events, and internal communications.
- A strong portfolio of creative briefs and strategies that led to measurable business impact and award-winning creative.
- Strong creative instincts rooted in audience understanding and competitive differentiation.
- Excellent written, verbal, and presentation skills, capable of influencing creative teams and executive stakeholders.
- Strong qualitative and quantitative research skills, with a proven track record of gathering data, uncovering market perceptions, and synthesizing findings into clear strategic narratives.
- Experience designing and leading creative validation and message testing.
- Experience advancing cross-functional initiatives with stakeholders across functions, geographies, and operating units in fast-paced, high-performance environments.
- BA/BS required; MBA a plus.
Benefits:
- Time off programs
- Medical, dental, vision
- Mental health support
- Paid parental leave
- Life and disability insurance
- 401(k)
- Employee stock purchasing program
The typical base salary range for this position is $143,400 - $216,900 annually.