Description
Dow Jones is seeking a Senior Manager of Audience Marketing to join our Consumer Subscriptions team. In this role, you will be responsible for driving audience growth and consideration across Dow Jones media properties, including The Wall Street Journal, Barron's and MarketWatch.
You will work closely with stakeholders across the newsroom and marketing as well as managing one direct report. The right candidate will be a team player, have excellent stakeholder management skills, is a great people manager and has a deep appreciation for business journalism coupled with a performance marketing mindset.
Responsibilities:
- Work closely with paid media partners as well as other stakeholders across the business to build Dow Jones's audience marketing strategy and drive consideration.
- Own all lead generation marketing including free registrations and newsletter sign ups.
- Work closely with the wider Audience Development team to ensure alignment of organic growth and paid marketing strategies.
- Develop and own the roadmap for testing the effectiveness of various lead generation tactics, content themes, messaging frameworks, and content-to-subscription pathways.
- Own the monetization of newsletters within the consumer subscriptions divisions, driving paid marketing campaigns and working with key stakeholders across the newsroom and marketing to support newsletter growth initiatives.
- Work with data teams to own creation and distribution of reporting to track consideration impact within the wider user purchase funnel.
Requirements:
- 8-10 years of experience in lead generation, subscription marketing, audience development or performance marketing.
- Empathetic people management skills with solid experience growing direct reports.
- Comfortability working with data and deriving insights to optimize campaigns.
- Strong organizational skills and ability to manage multiple workstreams.
- Comfortability working cross-functionally and communicating across disciplines.
- A team player mentality and entrepreneurial mindset with drive to win.
- Strategic thinking skills with proven ability to ideate and bring to life marketing strategies.
Benefits:
- Comprehensive Healthcare Plans
- Paid Time Off
- Retirement Plans
- Comprehensive Medical, Dental and Vision Insurance Plans
- Education Benefits
- Paid Maternity and Paternity Leave
- Family Care Benefits
- Commuter Transit Program
- Subscription Discounts
- Employee Referral Program