Description
Autodesk is building the Forma Industry Cloud, a next-generation solution that is redefining how the built environment is designed, delivered, and operated. We are seeking a Director, Forma Design Industry Strategy to define the strategy and go-to-market direction for Autodesk's Forma design applications.
Responsibilities
Strategy & Analysis
- Define the strategy and go-to-market direction for Autodesk's Forma design applications portfolio, identifying where we invest, differentiate, and grow.
- Leverage qualitative and quantitative data, along with AI and the tools available, to turn customer, market, competitive, and product signals into a clear point of view.
- Guide decisions on pricing, packaging, portfolio clarity, and adoption, so customers understand how Forma design delivers value across planning, design, and delivery.
- Build the frameworks, briefs, and recommendations that help leadership make confident decisions.
Evangelism & Advocacy
- Serve as a strategic evangelist for the Forma Industry Cloud and Forma design applications, building awareness, alignment, and momentum across Autodesk.
- Represent Forma externally with customers, partners, and at industry events, building confidence in its direction.
- Capture and share customer stories and outcomes to demonstrate the platform's value and inspire adoption.
- Engage directly with customers and partners to test our approach and bring their feedback back into the organization.
Cross-Functional Collaboration
- Partner closely with the Forma design product team to shape the product roadmap, bringing market, competitive, and customer insight into the discussion.
- Work with Autodesk's global strategy team to connect Forma design's strategy to the company's broader Industry Cloud vision and portfolio.
- Align senior stakeholders across product, sales, marketing, customer success, and industry leadership on Forma's positioning, priorities, and execution.
- Establish a clear operating rhythm so strategy, messaging, and field execution stay connected.
Minimum Qualifications
- 10+ years across strategy, go-to-market, product, or management consulting, including significant time in or close to the AEC industry.
- Proven track record of leading teams and shaping strategy that delivers measurable business results.
- Deep understanding of AEC workflows and the opportunities for digital transformation across the built environment.
- Demonstrated experience representing a product or company externally with customers, analysts, and at industry events.
- Strong command of data and AI-enabled tools to generate insights and inform decisions, including cloud platforms and data-driven workflows.
- Bachelor's degree in business, strategy, architecture, engineering, construction management, or a related field (or equivalent experience).