Description
Join Razer's global mission to revolutionize gaming. As a Public Relations Manager, you will lead PR execution for key products and initiatives, driving awareness, engagement, and brand reputation through strategic communications and media relations.
Job Responsibilities: The Public Relations Manager role is responsible for leading PR execution for a key portfolio of products and initiatives. Reporting to the regional PR Lead and supporting the global PR team, the PR Manager plays an integral role in the success of all public relations activities.
Essential Duties and Responsibilities:
- Develop and implement targeted communication strategies for North, Central, and South American markets to support product initiatives.
- Present strategy to internal stakeholders including regional marketing leadership, global PR, and business unit leads.
- Provide high-level organisation, process management, and reporting to ensure internal groups are synchronised with PR plans and corresponding results.
- Direct PR agencies and other external PR resources.
- Implement breakthrough Earned Media strategies and activation frameworks to build brand awareness and affinity.
- Develop solid relationships with core tech media and influencers.
- Represent the company as a spokesperson for the media, including regularly briefing reviews on products.
- Establish strategic media relations plans for new product launches and hero products.
- Manage KPIs and maintain and leverage reporting tools to demonstrate results/success.
- Implement the organisation's public relations strategies, policies, and procedures.
- Staff events and develop winning presentations in tandem with Product Evangelists.
- Maintain a current database of media contacts and foster relationships.
- Coordinate public relations activities with promotional, events, and sales activities.
- Develop media target lists that align with stated product and corporate goals.
- Corporate PR support as needed.
- Manage the media targets and the distribution of product samples.
- Other duties as assigned.
Qualifications:
- 6+ years of experience in a similar role
- Excellent technical communication skills both verbal and written
- Proficient at using AI to increase productivity and manage workflows
- Highly organised individuals with an obsessive focus on project management
- Able to develop execution campaigns with clearly stated objectives and target results.
- Possess a passion for technology and gaming.
- Work independently and capable of prioritising and handling multiple tasks and projects concurrently.
- Execute Business Unit strategies and gain internal consensus on new strategies and tactics
- Strong administrative, organisation, and communication skills.
Education/Experience:
- Bachelor's degree or equivalent; or five to seven years related experience and/or training; or equivalent combination of education and experience. Journalism or communications background is a plus.
Travel Requirements:
- Travel as needed – approximately 10% of the time
Salary Ranges: $97,783.00 - $162,972.00 (per annum) Disclaimer: Exact compensation may vary based on skills, experience, and location.