Description
Wise is a global technology company, building the best way to move and manage the world’s money. Min fees. Max ease. Full speed.
The CRM team at Wise is expanding to consolidate our efforts to develop our Americas regional communications for business. We’re all about bringing value to our customers who deserve first-class communications so they make the most of their Wise account that helps them grow their business with the least friction.
We are hiring a Senior Regional CRM owner to grow Wise Business across North America and Latin America. Acquisition and conquest are central: helping businesses discover Wise, understand the value of switching from an existing provider and become active customers.
Your Mission:
- Own a prioritised regional B2B CRM roadmap, balancing acquisition, onboarding and activation with longer-term customer value.
- Partner with Sales on target audiences, qualification, lead handover, follow-up and feedback on lead quality and objections.
- Connect ATL and Brand campaigns to relevant lead capture, nurture and conversion journeys.
- Build acquisition and switching journeys, adapting propositions, proof points, tone, creative and channel choices for local business audiences.
- Deliver email, push and in-app campaigns end to end, including segmentation, personalisation, testing and QA.
- Work with Analytics to assess qualified pipeline, conversion, activation and incremental commercial impact, with clear definitions and outcome windows.
- Own campaign prioritisation, stakeholder communication, calendar coordination, deliverability and adherence to agreed customer-contact standards.
QUALIFICATIONS: About You:
- 5+ years CRM or lifecycle marketing experience, including B2B acquisition or nurture programmes with measurable commercial outcomes and clear personal ownership.
- Strong track record of successful cross-channel (email, push, in-app messages etc.) lifecycle comms.
- End-to-end planning, development and execution of large-scale engaging lifecycle campaigns.
- Customer-first attitude: can demonstrate ability to put yourself in customer shoes and have a deep understanding of customer segmentation.
- Excellent verbal and written communication skills and strive to have a customer-first mindset.
- Comfortable working with different departments and senior stakeholders.
- Self-starter and impact-driven: you enjoy taking ownership of projects with limited oversight.
- Technically-savvy with a creative eye.
- Quick learner and problem solver with a strong analytical mindset and eager to learn and develop with a passion for using data to improve campaign performance.
- Regional or global experience with meaningful responsibility with evidence of adapting strategy between markets/regions.
- Hands-on campaign delivery and analytical judgement, including segmentation, experimentation, customer insight and regional content adaptation.
- Experience partnering with Sales and Marketing on pipeline, qualification, nurture and conversion; understanding how CRM follows through on demand created by broader campaigns.
ADDITIONAL INFORMATION: Nice-To-Have:
- 2+ years of experience with leading and growing a high growth CRM team.
- Experience specifically for both North American and Latin American markets.
- Additional language skills - ideally Spanish & Portuguese.
- Coding skills e.g. SQL, Liquid etc.