Description
Wise is a global technology company, building the best way to move and manage the world’s money. Min fees. Max ease. Full speed. Whether people and businesses are sending money to another country, spending abroad, or making and receiving international payments, Wise is on a mission to make their lives easier and save them money.
As part of our team, you will be helping us create an entirely new network for the world's money. For everyone, everywhere.
We are hiring a senior regional CRM owner to grow Wise Business across APAC. Acquisition and conquest are central: helping businesses discover Wise, understand the value of switching from an existing provider and become active customers.
Your Mission:
- Own a prioritised regional B2B CRM roadmap, balancing acquisition, onboarding and activation with longer-term customer value.
- Partner with Sales on target audiences, qualification, lead handover, follow-up and feedback on lead quality and objections.
- Connect ATL and Brand campaigns to relevant lead capture, nurture and conversion journeys.
- Build acquisition and switching journeys, adapting propositions, proof points, tone, creative and channel choices for local business audiences.
- Deliver email, push and in-app campaigns end to end, including segmentation, personalisation, testing and QA.
- Work with Analytics to assess qualified pipeline, conversion, activation and incremental commercial impact, with clear definitions and outcome windows.
- Own campaign prioritisation, stakeholder communication, calendar coordination, deliverability and adherence to agreed customer-contact standards.
QUALIFICATIONS:
- 5+ years CRM or lifecycle marketing experience, including B2B acquisition or nurture programmes with measurable commercial outcomes and clear personal ownership.
- Experience with leading and growing a high growth CRM team
- Strong track record of successful cross-channel (email, push, in-app messages etc.) lifecycle comms.
- End-to-end planning, development and execution of large-scale engaging lifecycle campaigns.
- Customer-first attitude: can demonstrate ability to put yourself in customer shoes and have a deep understanding of customer segmentation.
- Excellent verbal and written communication skills and strive to have a customer-first mindset.
- Comfortable working with different departments and senior stakeholders.
- Self-starter and impact-driven: you enjoy taking ownership of projects with limited oversight.
- Technically-savvy with a creative eye.
- Quick learner and problem solver with a strong analytical mindset and eager to learn and develop with a passion for using data to improve campaign performance.
- Regional or global experience with meaningful responsibility with evidence of adapting strategy between markets/regions.
- Hands-on campaign delivery and analytical judgement, including segmentation, experimentation, customer insight and regional content adaptation.
- Experience partnering with Sales and Marketing on pipeline, qualification, nurture and conversion;
Desirable:
- Experience specifically for APAC markets.
- Coding skills e.g. SQL, Liquid etc.