Description
The B2B Marketing Team at Block is a critical driver of growth for the company. As a Senior Marketing Manager, you will lead a small team to drive growth for the Japanese market through supporting sales GTM motions, including telesales, field sales, resellers, and partnerships. You will ensure excellent execution against different channels such as events, social, content marketing, media, and partnerships.
Responsibilities:
- Ensure the Japan marketing plan aligns with the country strategy and local growth opportunities.
- Deliver a new plan for marketing in Japan and set priorities for the team accordingly.
- Execute a number of campaigns and projects, both digital and in-person.
- Lead a small team, including rigorous performance management against company priorities and culture.
- Partner closely with other disciplines such as finance, sales, and partnerships.
- Clearly communicate marketing's contribution to the business, particularly sales pipeline health.
- Represent your work in front of executive leadership.
- Define, track, and adhere to marketing KPIs, budgets, and ROI.
- Ensure Japan marketing is innovative and that the team stays abreast of the latest marketing technologies to scale impact, leveraging AI in particular to achieve this.
Requirements:
- 10+ years of related experience.
- 2+ years in marketing leadership, with people management experience.
- Proven experience leading with significant budgets and driving results in complex B2B environments.
- A strong analytical mindset with a deep understanding of marketing measurement and lead generation.
- Tangible experience leveraging AI to drive outsized impact.
- Fluency in both Japanese and English.