Description
We are looking for a strategic, results-driven Senior Account-Based Marketing Manager who thrives in a fast-paced, high-performing environment and is driven by outcomes.
In this role, you will own 1:1 and 1:few account-based marketing strategy and execution for a prioritized portfolio of our most strategic Enterprise accounts, in close partnership with our Enterprise Sales team.
You will lead regular account planning sessions and build the full mix of ABM tactics against your target accounts, partnering with digital, content, demand generation, and field marketing teams to bring personalized experiences to the full buying committee across the buyer's journey.
Our North America ABM program is organized around the motions that drive Enterprise growth: winning new logos, progressing active opportunities, expanding existing customers, and growing alongside our partners.
This is a highly cross-functional role that requires close partnership across Sales, Marketing, Product Marketing, and Marketing Operations, as well as strong written and verbal communication skills.
Responsibilities:
- Own 1:1 and 1:few account-based marketing strategy and execution for a prioritized portfolio of strategic Enterprise accounts
- Partner closely with Enterprise Sales teams to lead bi-weekly 1:1 account planning sessions and develop tailored plans for specific accounts
- Build buying-group plays that reach multiple stakeholders on a committee with coordinated, personalized messaging across the buyer's journey
- Act as a strategic thought partner to Sales by identifying opportunities, solving challenges, and aligning marketing effort to account priorities
- Orchestrate cross-functional partners in digital, content, demand generation, field marketing, product marketing, and marketing operations to bring account programs to life
- Own account progression and closed-loop reporting for your portfolio, delivering measurable impact on pipeline and closed-won, with a recommendation attached to every read-out
- Manage program budget with accurate cost tracking at the account and play level
Requirements:
- 6+ years of ABM, demand generation, and enterprise B2B marketing, with a focus on SaaS and high-tech solutions
- Experience building and running 1:1 and 1:few ABM programs , account selection input, buying committee mapping, personalized content and campaign development, and hands-on familiarity with the channel mix
- Track record partnering directly with enterprise AEs and sales leadership on account strategy, including running account planning sessions that Sales values
- Demonstrated ability to navigate complex account and pipeline challenges, weighing sales priorities, available resources, and channel performance
- A clear point of view on how to measure ABM impact, including how you handle the attribution ambiguity that comes with multi-touch account programs
- Bachelor's degree or equivalent experience
- Experience working with AI tools
Benefits:
- Flexible working model
- Professional development stipend
- Comprehensive health and parental leave plans
- Equity (for eligible roles)
- Performance-based bonus/variable pay
Salary: $116,322.50-$195,500 USD