Description
As a Key Account Manager (KAM) at Red Bull Canada, you will be responsible for selling and executing Red Bull strategy and initiatives to local key account chains (KA). Your main priorities will be influencing the execution of regional programs via local Decision Makers (DMs) and owning local key account budgets, market share, and sales volume.
Responsibilities
- Management and Development of Local Key Accounts: You will expand Red Bull's reach and improve in-store execution towards Red Bull Perfect Store Standards. You will execute distribution on priority packages in line with HQ recommendations and ensure all assigned key account's schematics reflect Red Bull standards.
- Budgets and Annual Planning: You will construct annual Customer Marketing Agreements and manage associated funds for all designated key accounts on a weekly and monthly basis.
- Business Analysis: You will work with Category Analysts to evaluate ROI in regards to 'pay-for-space' agreements and communicate key learnings to National Accounts Directors. You will also drive post-promotion analysis to evaluate promotional effectiveness.
- Business Reviews: You will conduct quarterly business reviews, proactively share examples of Red Bull marketing activities, and provide Energy Insights that drive change in promotion, price, or display practices.
- Communication with Field Teams: You will use appropriate communication processes to keep Field Teams informed of Key Account programs and initiatives and routinely visit Field Teams to ensure personal contact and open lines of communication.
Experience
- Minimum 3 years of sales experience (or equivalent category management experience) with a strong track record of success, preferably in the beverage, CPG (Consumer Packaged Goods), or FMCG (Fast Moving Consumer Goods) industries or within a Direct Store Delivery (DSD) operation.
- Strong analytical skills and experience using internal and external data sources (i.e., Nielsen, IRI).
- Excellent communication and active listening skills.
- Creative, solution-oriented mindset.
- In-depth knowledge of the FMCG industry.
- Self-motivated and able to work independently.
- Proficiency in Microsoft Excel and PowerPoint.
- Previous experience with SAP is preferred.
- Knowledge of regional major accounts operation is an asset.
Requirements
- Bachelor's degree preferred.
- Bilingual - English and French.
- Travel: 20-30%.