Description
CRED is an exclusive community for India's most trustworthy and creditworthy individuals, where members are rewarded for good financial behavior.
As an issuance growth lead, you will focus on driving growth through issuance objectives.
Responsibilities
- Demand generation through on-deck and off-deck properties for issuance objectives
- Collaborate with marketing and product counterparts to innovate and enable issuance, converting interest
- Align risk policy and funnel throughput with banks to maximize conversion of co-created financial products
- Define seamless onboarding journeys with banks, including underwriting, compliance, and KYC
- Identify inputs for non-captive channels and merchant channels to enable discovery and issuance partnerships
Requirements
- In-depth understanding of credit cards and customer value generation
- Ability to analyze user needs and define customer value propositions
- Knowledge of card onboarding journeys and input levers
- Understanding of credit, risk, policy, and funnel-related aspects
- Experience building and growing a product from zero to one
- Proven track record of working on long-term projects in ambiguous environments with multiple stakeholders