Description
We are seeking a Lifecycle Marketing Manager to join our team in New York. As a Lifecycle Marketing Manager, you will manage the organization's lifecycle marketing strategy across email, SMS, and other owned channels, aligning fan journeys and communications with business priorities.
Responsibilities:
- Manage the organization's lifecycle marketing strategy across email, SMS, and other owned channels
- Develop audience segmentation and targeting strategies based on fan behavior, purchase history, engagement, interests, geography, lifecycle stage, and other relevant signals
- Manage campaign creation across copywriting, design briefs, and building within Salesforce Marketing Cloud (email platform) and Attentive (SMS platform)
- Lead the email marketing program in Salesforce Marketing Cloud, writing, designing, and building campaigns that maximize unique clicks, conversions, revenue, and downstream fan engagement
- Develop and optimize automated fan journeys, including welcome, nurture, conversion, post-purchase, re-engagement, retention, and other lifecycle programs
- Manage fan database growth strategy, identifying and executing new ways to increase the size and quality of the club's opted-in audience
- Establish testing and optimization roadmaps across subject lines, creative, offers, calls-to-action, send times, segmentation, cadence, and journey structure
- Analyze campaign and audience performance, going beyond surface-level metrics to understand unique clicks, conversion rates, revenue, purchase behavior, unsubscribe rates, list growth, and the incremental impact of lifecycle communications
- Build a clear measurement framework for lifecycle marketing, creating reporting that connects campaign engagement to ticket purchases and broader business outcomes
- Manage SMS strategy and execution as the club expands its use of Attentive
- Build scalable lifecycle infrastructure, including campaign calendars, audience frameworks, journey maps, testing plans, reporting templates, and CRM playbooks
Requirements:
- Strong understanding of lifecycle and CRM strategy
- Ability to translate fan behavior, purchase history, engagement, and lifecycle stage into meaningful audience segments and highly relevant communications
- Strong understanding of email strategy, creative, deliverability, cadence, testing, and performance optimization
- Experience with Salesforce Marketing Cloud is strongly preferred
- Focused on driving measurable outcomes, especially unique clicks, conversions, revenue, and downstream ticket purchases
- Comfortable developing hypotheses, testing messaging, offers, audiences, creative, cadence, and send times, then using results to continuously improve performance
- Confident working with campaign and audience data, identifying insights, and turning performance results into clear recommendations and actions
- Strong communicator who can work effectively with cross-functional teams
Benefits:
- Comprehensive benefits offerings, including medical and dental insurance, 401(k) plan, flexible spending accounts, tuition reimbursement, life insurance, health and wellness benefits, and a paid time-off program
Salary:
- The base salary range for this position is $71,010 - $86,790 + cash incentives.