Description
The Splunk Field Marketing team is a dynamic group responsible for building strong APJC marketing strategies that drive awareness, engagement, and demand for Splunk’s solutions.
We are seeking a B2B marketing professional to join our team as the Field Marketing Manager, South Asia. You will be responsible for managing and executing impactful marketing programs to support customer acquisition, customer engagement, expansion, and pipeline growth across South Asia region.
Core Responsibilities
- Support the planning and execution of integrated marketing programs aimed at driving customer acquisition, expansion, and pipeline growth in South Asia region.
- Collaborate with Asia cross-functional marketing teams to align marketing execution and reporting.
- Work closely with the Demand Generation (Digital Sales) team to ensure the operational process are working optimally to drive conversion of marketing leads to Marketing Converted Pipeline (MCP).
- Partner with Senior Field Marketing Manager, Asia to manage marketing programs and sales stakeholder management to drive business pipeline growth in South Asia.
- Foster strong collaboration across the APJC Marketing team, Splunk Corporate Marketing, and Asia Field Marketing teams to drive impactful marketing outcomes.
- Manage South Asia marketing agency and vendor relationships to deliver high-quality marketing programs.
- Support reporting of South Asia marketing metrics related to pipeline growth, executive engagement and lead generation to key stakeholders.
- Regularly communicate marketing results and impact to key stakeholders within South Asia and APJC marketing.
- Use data insights to enhance program effectiveness and ensure field marketing activities are delivered on time and within budget across South Asia.
- Continuously optimize marketing programs based on performance data and feedback.
- Support Senior Field Marketing Manager, Asia to track and manage South Asia field marketing budgets effectively.
Desired Qualities
- Collaborative: Excellent teamwork skills, working well with APJC marketing teams, cross-functional stakeholders, and leadership.
- Resilient: Demonstrates a positive attitude towards challenges, adapting to changes, and persevering to achieve goals.
- Strategic: Ability to synthesize insights, prioritize investments, and drive measurable impact through marketing activities.
- Innovative: Continuously seeking new ways to improve marketing programs and adapt to changing market conditions.
Requirements
- Minimum of 5+ years of B2B field marketing experience in South Asia region in similar job scope.
- Experience with B2B software marketing environment with demonstrable success is advantageous.
- Prior marketing program management skills with a strong attention to detail for B2B events and campaigns in South Asia required.
- Proven ability to collaborate with cross-functional teams in APJC to achieve successful outcomes.
- Positive, "can-do" attitude with a willingness to roll up your sleeves and get things done.
- Familiarity with Salesforce.com and Tableau is preferred.
- Excellent English communication and written skills