Description
As the Lifecycle Marketing Manager at Tenable, you will execute a global strategy for go-to-market and lifecycle communications including email, in-product, and other communication channels.
You’ll engage our core audiences, including customers, prospects and partners, and design email programs, manage customer lifecycle communications and build key market communications - all within an overarching strategy to drive pipeline, adoption, and retention.
Your Responsibilities:
- Develop and own messaging strategy across email, in-product messaging, and other communication channels
- Support engagement programs such as virtual events, community engagement, and advocacy programs
- Draft, refine and edit high-converting copy for a wide range of types of email communications and messaging
- Adapt strategy and messaging for different buyer personas, aligning to prospect and customer lifecycles to effectively nurture leads and fuel customer growth
- Design and manage ongoing A/B tests across email copy, schedules and layouts
- Balance many projects simultaneously with short deadlines and maintain a global communication calendar
- Serve as a global bridge across regional marketing teams and create and maintain global email standards
- Track KPIs, analyze engagement metrics and performance against demand generation goals, and present insights to key stakeholders
Requirements:
- 5+ years of professional experience in email marketing, demand generation, or lifecycle marketing
- Bachelor's degree or equivalent experience
- Ability to provide an email writing sample showcasing how you adapt tone and messaging for different persona types
- Clear understanding of email strategy and how to measure and improve performance
- Familiarity with marketing automation and CRM platforms
- Strong verbal and written communication skills, with the ability to create compelling copy and translate technical concepts into clear, value-driven messaging
- Strong project management skills and the ability to balance many projects simultaneously with short deadlines for completion
Nice to Have:
- Experience in the cybersecurity or B2B technology industry
- Understanding of the cybersecurity industry and core buyer personas
We Offer:
- Competitive salary ($92,500-$123,166.67 USD)
- Comprehensive and competitive benefits, including medical, dental, vision, disability and life insurance, 401(k) retirement savings with company match, and more