Senior Manager of Category Marketing

We're building a world of health around every individual , shaping a more connected, convenient and compassionate health experience.

As a Senior Manager of Category Marketing within CVS Media Exchange (CMX), you'll lead the development and execution of category growth strategies that connect supplier objectives with CVS business priorities.

Working cross-functionally across Merchandising, Marketing, Analytics and Sales, you'll identify consumer, category, and industry insights that shape scalable marketing opportunities, drive supplier investment, and deliver measurable value for both advertisers and CVS.

Your work will influence how brands engage with CVS customers across key consumer moments, category initiatives, and enterprise priorities.

Responsibilities:

• Lead Strategic Category Partnerships Across the Enterprise: Serve as the primary CMX category lead for key internal stakeholders, fostering strong partnerships across Merchandising, Marketing, Loyalty, Personalization, Analytics, and other enterprise teams.
• Develop Category Growth Strategies that Drive Mutual Value: Partner closely with Sales, Partner Management, and cross-functional stakeholders to identify and advance strategic opportunities that support both supplier and CVS goals.
• Shape Category Narratives and Thought Leadership: Act as a category expert and advocate within CMX by developing compelling category stories, consumer insights, and strategic points of view that inform annual planning, sales engagements, and innovation roadmaps.
• Drive Cross-Functional Alignment and Organizational Influence: Lead complex, cross-functional initiatives from concept through execution, bringing together diverse stakeholders to align on objectives, priorities, and success metrics.
• Accelerate Innovation and Build New Growth Opportunities: Evaluate emerging business opportunities, category trends, and evolving market dynamics to identify areas for expansion and innovation within CMX.

Requirements:

• 7+ years of marketing experience with a foundation of business, retailer, CPG, and consumer understanding
• 3+ years cross-functional leadership experience
• 2+ years of retail media or retail agency strategy experience
• 2+ years of marketing experience including examples of testing and validating new opportunities

Preferred Qualifications:

• 1+ years of brand or category management experience
• Comfort mining and utilizing data for strategy case creation and sales collateral
• Experience managing multiple stakeholders and cross-functional teams to achieve aggressive organizational goals
• Experience creating a business case by determining addressable attainable business opportunity and translating that into a recommended plan

Benefits:

This full-time position is eligible for a comprehensive benefits package designed to support the physical, emotional, and financial well-being of colleagues and their families.

Pay Range:

$82,940.00 - $199,144.00