Senior Manager, Marketing, Brazil

About Airwallex

Airwallex is the AI-native financial operating system for a real-time, intelligent economy. More than 675,000 businesses, including McLaren Racing, Qantas, SHEIN, and TikTok, use us, directly or through our platform partners, to run their financial operations or build and monetize financial products of their own.

We started in Melbourne in 2015 to build the infrastructure global commerce runs on. We're the regulated backbone behind global payments: not by accident, but by design. A decade plus, 85+ licenses, and a financial infrastructure spanning North America, Europe, the Middle East, and Asia-Pacific.

We're co-headquartered in San Francisco and Singapore, with more than 2,700 people across 27 offices. We hire builders with founder-level energy, people who move fast with good judgment, dig in with real curiosity, and make calls from first principles rather than waiting to be told what to do. Read our [operating principles](https://www.airwallex.com/en-us/operating-principles) to see it in full.

How you'll make impact

Brazil is a priority expansion market for Airwallex, and this role will establish our local marketing presence from the ground up as our first dedicated marketing hire in the country. You'll connect global Marketing capabilities with Brazilian customer, commercial, and ecosystem needs.

• Build Airwallex's marketing presence in Brazil through localized campaigns, Portuguese-language content, events, and a repeatable market playbook.

• Drive marketing contribution to pipeline and customer growth by partnering with Brazil Sales, Partnerships, SDR, and RevOps on priority segments, demand generation, and sales enablement.

• Develop localized content and messaging for Brazilian audiences, including thought leadership, customer stories, competitive positioning, pitch materials, and other content that supports commercial conversations.

• Expand Airwallex's brand credibility by building relationships with fintech communities, startup hubs, industry associations, media, and other ecosystem partners.

• Deliver measurable marketing programs across digital channels, events, partnerships, and co-marketing initiatives, using KPIs across awareness, engagement, pipeline, customer acquisition, and campaign efficiency.

• Partner with Product, Operations, Legal, Compliance, and global Marketing to reflect local market realities while maintaining alignment with Airwallex's broader strategy.

You'll work from our São Paulo office three days a week, Tuesday through Thursday.

What we're looking for

Essentials

• 8+ years of marketing experience, including meaningful experience in regional, country, growth, demand generation, integrated, field, or product marketing.

• Experience building or scaling marketing programs or functions in Brazil or Latin America.

• Strong knowledge of the Brazilian market and credibility with local customers, partners, media, and business communities.

• Experience developing and executing country or regional marketing plans.

• A track record of owning measurable marketing programs and connecting activity to pipeline, revenue, customer acquisition, or other commercial outcomes.

• Experience localizing global positioning, messaging, campaigns, or content for Brazilian audiences.

• Fluent written and verbal Portuguese and English.

• Experience partnering cross-functionally with Sales, Partnerships, SDR, RevOps, Product, Operations, Legal, Compliance, and global Marketing.

• Strong stakeholder-management and influencing skills, including the ability to work effectively without direct authority.

• Commercially minded and analytical, with experience defining and reporting on marketing KPIs.

• Experience in fintech, payments, banking, SaaS, B2B technology, or another complex and regulated environment.

• Comfort working independently and building in an ambiguous, high-growth environment.

Preferred

• Experience marketing cross-border payments, treasury, FX, or global financial infrastructure products to business audiences in Brazil or Latin America.

• Experience supporting a new-market launch or early-stage expansion at a high-growth fintech or technology company.

• Experience managing Brazilian agencies, freelancers, vendors, or event partners.

• Working proficiency in Spanish.

• Experience with partner-led marketing, co-marketing, CRM, attribution, experimentation, or lifecycle programs.

You'll thrive here if

• You're excited by a category that hasn't been won yet, and want to be early enough to shape it.

• You're comfortable with ambiguity. Give you a problem, not a prescription, and you'll run with it.

• You connect dots across functions and hold the big picture without losing grip on the details.

• You communicate clearly and directly across cultures, and you're thoughtful about how context shifts meaning across borders.

• You enjoy working closely with people across multiple countries and time zones as part of one connected, global team, including flexing your hours occasionally to make that connection work.

Learn more about your team

Marketing at Airwallex is a growth function, not a support one. The brief is ambitious: build the brand to match the platform, well-established in some markets and still emerging in others. This team leads across product marketing, brand, demand generation, and regional GTM: understanding what our platform actually does, then building the stories that make it land with real businesses, not just buyers on paper. They work closely with product, sales, and leadership, so the link between marketing activity and business outcome is direct.

If you want to build a global brand through insight, sharp positioning, and creative that earns attention and trust, this is where marketing has real leverage.