Description
We’re big believers in the power of IRL, so for most roles we ask Campers to work from their local Culture Amp office an average of 2 days a week to unlock connection, pace and culture together.
Join us on our mission to make a better world of work. Culture Amp is the world’s leading employee experience platform, revolutionizing how 25 million employees across more than 6,000 companies create a better world of work.
As the Senior Regional Marketing Manager, you will lead our marketing strategy within DACH, in addition to building our Benelux and Nordics regions. Your goal is to drive pipeline and revenue by adapting global campaigns for local impact.
Responsibilities:
- Establish regional plans that translate GTM goals into local events and campaigns.
- Partner with the Snr Events Manager plus global Lifecycle and Demand Gen teams to localise messaging and content for local buyers, driving pipeline and revenue growth across new logo and expansion efforts.
- Pipeline Management: Partner with SDR teams on targeted events and regional campaigns to build and manage a robust pipeline of new logo and expansion opportunities.
- Cross-Functional Collaboration: Represent the markets across global marketing forums, acting as the local champion for various disciplines.
- Content creation and translation development utilising AI to establish scalable ways to create and localise content.
- Business acumen and influence: Leverage market, customer, and competitor insights to shape regional strategy.
- Leveraging local partners to run joint events and webinars that generate pipeline and accelerate deals.
- Nurturing and building out the local Community Chapters programme.
- Performance Tracking: Measure the success of your marketing efforts and use data to refine and improve your results.
- Manage the ROI, demonstrating performance and making trade-offs that maximise impact across programs and channels.
Success in this role means:
- Pipeline and revenue targets are met with conversion improving quarter over quarter.
- Regionalisation of global campaigns land effectively within our ICP.
- Outstanding sales partnership is strong and visible.
- The budget is proactively managed with clear ROI narratives and a test-and-learn roadmap tied to pipeline impact.
Requirements:
- Ideally 7+ years of B2B SaaS marketing experience or equivalent relevant experience.
- Confidence in building a market from the ground up to drive new business acquisition.
- Worked and thrived in an international organisation.
- A mindset geared towards innovation and creativity.
- You’re confident with using AI.
- Strong analytical skills.
- Exceptional collaboration and communication skills.
- A working understanding of what it takes to scale across new logo and expansion.
- Experience working with C Suite ICP and the concept of the buying committee.
- Speak native-level German and fluent English.
Perks & Benefits:
- Equity through our Employee Share Option Program.
- Learning programs and coaching.
- Quarterly refresh days, an extended end-of-year break and a monthly allowance.
- Inclusive parental leave.
- A MacBook and budget to set up your home workspace.
- Five annual social impact days.
- Medical insurance coverage.