Description
We're big believers in the power of IRL, so for most roles we ask Campers to work from their local Culture Amp office an average of 2 days a week to unlock connection, pace and culture together.
Join us on our mission to make a better world of work. Culture Amp is the world's leading employee experience platform, revolutionizing how 25 million employees across more than 6,000 companies create a better world of work.
The Senior Account-Based Marketing Manager's mission is to strategically lead and scale Culture Amp's multi-tiered ABM strategies. Working collaboratively across marketing, SDR, RevOps/MOPs, you will architect, execute, and optimize full-funnel demand generation programs that move the needle on revenue.
Responsibilities:
- Define, develop, and lead the overarching ABM program for the global upper Commercial & Enterprise segments, ensuring a consistent, personalized experience across channels to accelerate pipeline and growth.
- Architect and execute multi-tiered ABM strategies, including targeted 1:Few plays for top-tier accounts, 1:few industry-specific vertical campaigns, and programmatic 1:many campaigns for broader market capture.
- Serve as the global super-user and strategic marketing owner of the 6sense platform; govern data-driven segment building, mature intent keyword architecture, and automated orchestration playbooks.
- Partner closely with Sales and Regional Marketing Leads to establish deep feedback loops, aligning ABM programs with localized sales goals while maintaining a unified global strategy.
- Establish measurement frameworks and campaign metrics alongside marketing analytics teams.
- Oversee the collaborative creation of bespoke content and high-impact messaging tailored to specific target account lists, industries, and/or executive personas across email, executive events, paid media, and conversational marketing.
- Conduct market, industry, and account-level research to uncover unmet needs, pain points, and buying triggers, translating these insights into actionable ABM playbooks.
What You Bring to Our Camp:
- Proven track record of designing, building, and scaling comprehensive 1:few, and 1:many ABM programs that measurably drive net-new ARR and customer expansion in the SaaS/B2B technology space.
- 6+ years of marketing experience, with a heavy emphasis on demand generation, enterprise campaigns, or vertical marketing.
- 3+ years of dedicated Account-Based Marketing experience in a B2B SaaS environment.
- A sophisticated global mindset with the ability to navigate cross-cultural nuances, manage international stakeholder relationships, and localize broad strategies effectively.
- Analytical capabilities; experience translating complex datasets from tools like Looker and Salesforce into executive-ready reports and actionable program iterations.
- Strong communication and storytelling skills, able to present strategy, influence stakeholders, and collaborate with senior leadership.
- Strong experience partnering with cross-functional project teams and working in a matrixed environment.
- A results-oriented mindset laser-focused on revenue, deal velocity, and pipeline quality.
- Proactive, highly strategic, and exceptionally adaptable to shifting market dynamics.
Perks & Benefits:
- Equity through our Employee Share Option Program, so you can share in our long-term success.
- Learning programs and coaching to help you thrive and grow.
- Quarterly refresh days, an extended end-of-year break and a monthly allowance to support your wellbeing and lifestyle.
- Inclusive parental leave from day one.
- A MacBook and budget to set up your home workspace, enabling flexibility.
- Five annual social impact days to give back to causes that matter to you.
- Medical insurance coverage for you and your family (Available for US & UK only)