Description
GSK is seeking an Adult Vaccines Senior Marketing Manager to lead the integrated adult vaccines marketing strategy across Colombia and Central America & Caribbean. The successful candidate will be responsible for managing a group of Product Managers, defining and executing the short-, medium- and long-term marketing strategy for the adult vaccines portfolio, accelerating business growth, identifying new market opportunities, developing high-performing talent, and shaping innovative solutions that improve vaccination uptake throughout adulthood.
Key Responsibilities:
- Lead the integrated adult vaccines marketing strategy across Colombia and Central America & Caribbean, defining the portfolio vision, strategic priorities and short-, medium- and long-term growth roadmap.
- Accelerate the Cardiovascular and Metabolic Diseases strategy by strengthening vaccination adoption among people living with cardiovascular, metabolic, renal and other chronic conditions, positioning vaccination as part of adult preventive healthcare.
- Coach and develop Product Managers, creating a high-performance culture grounded in accountability, innovation, collaboration, continuous learning and succession planning.
- Identify and activate new markets, customer segments, partnerships, channels and business models that expand access to vaccination and generate sustainable portfolio growth.
- Own portfolio performance, annual operating-plan execution, marketing investment and resource allocation, applying appropriate KPIs to monitor business impact.
- Translate customer, market, epidemiological and competitive insights into timely actions that address risks, improve execution and create new growth opportunities.
Basic Qualifications:
- Bachelor’s degree in Business Administration, Marketing, Economics, Health Sciences, Industrial Engineering, or a related field.
- Progressive pharmaceutical marketing experience, with a strong track record of shaping and executing brand and marketing strategies.
- Experience within Cardiology, Endocrinology, and/or Nephrology therapeutic areas.
- Proven leadership experience in building, coaching, and developing high-performing teams, while effectively leading across cross-functional environments.
- Strong stakeholder management and influencing capabilities across complex, cross-functional organizations.
- Fluency in Spanish and advanced English, with the ability to effectively engage with local, regional, and global stakeholders
Preferred Qualifications:
- MBA, master’s degree or postgraduate studies in Marketing, Business, Healthcare Management or a related field.
- Experience in vaccines or preventive healthcare.
- Regional, cluster or multi-country marketing experience.
- Experience launching new products or expanding established brands.
- Experience working across Central America & Caribbean countries.
- Experience implementing disease-awareness campaigns.