Marketing and Business Development Assistant

We are seeking a capable and enthusiastic self-starter to support the marketing and business development activities for the Consumer sector with wider support for other sector teams and activities.

The role will encompass the full range of business development and marketing activities including: pitching and credentials; client targeting and cross-selling; client, sector and competitor analysis; profile raising and marketing campaigns including communications such as legal directory submissions, brochures, online and social media content, events and conferences.

Responsibilities

• Support the delivery of integrated marketing and business development campaigns that enhance market profile, strengthen brand awareness, and generate client opportunities for the Consumer sector.
• Support the implementation of the Consumer sector business plan, working with sector leadership and working groups to track priorities, initiatives, budgets, deadlines, and progress against objectives.
• Assist with management of sector marketing and business development budgets, including tracking expenses, processing invoices, monitoring ROI, and maintaining budget reports.
• Coordinate client-facing events, seminars, webinars, conferences, and CLE programs, including logistics, communications, materials, attendee management, follow-up, and ROI reporting.
• Coordinate the firm's participation in industry conferences, sponsorships, and external events, liaising with organizers on logistics, speaking opportunities, sponsorship deliverables, marketing materials, attendee engagement, and post-event follow-up.
• Support of sector leadership meetings, working group meetings, and planning sessions, including agenda preparation, materials, action item tracking, and follow-up communications.
• Coordinate pitch and proposal processes, including drafting tailored submissions, credentials, and supporting materials, while applying firm best practices and quality standards.
• Maintain and continuously improve pitch content, credentials databases, pitch-tracking tools, and supporting processes to drive efficiency and effectiveness.
• Manage the production, distribution, and performance tracking of client communications, including client alerts, newsletters, invitations, and targeted campaigns.
• Manage the production, drafting, distribution, and engagement tracking of internal sector communications, including sector newsletter, updates, meeting summaries, announcements, and other communications that promote collaboration, knowledge sharing, and alignment across the Consumer sector.
• Maintain and update marketing content and collateral, including credentials, brochures, website content, lawyer biographies, thought leadership, sector intranet pages, and other business development materials.
• Coordinate legal directory and ranking submissions and support the promotion of resulting achievements.
• Develop and promote content highlighting lawyer recognition, publications, events, media coverage, and firm capabilities across internal and external channels, including social media.
• Monitor and report on marketing, campaign, and social media performance, providing insights and recommendations to support decision-making.
• Use M&BD systems, technology, AI tools, and processes effectively, ensuring compliance with firm policies, brand guidelines, and governance requirements.
• Contribute to broader department projects for other sectors and practices.
• Provide flexible support on emerging priorities and undertake additional responsibilities as required to meet evolving business needs.
• Actively support and engage in the firm's Responsible Business initiatives, contributing to our commitments to our people, clients, communities, and the environment.

Qualifications

• Curious learner who is motivated to develop a career in professional services marketing and business development.
• Proactive self-starter who brings structure, judgment, and momentum to projects.
• Strong relationship builder who enjoys working across teams, geographies, and subject-matter areas.
• Comfortable balancing detail with the bigger picture and translating ideas into practical next steps.
• Motivated by meaningful responsibility, continuous development, and contribution to a high-performing team.
• Excellent writing, editing, proofreading, research, and project management skills, with close attention to detail.
• Ability to manage competing deadlines from multiple stakeholders and follow through on complex projects.
• Confident, collaborative communication style with the ability to work effectively with lawyers, M&BD colleagues, and other Business Team functions.
• Proficiency with Microsoft Office; experience with CRM and content management systems is helpful.
• Experience in Adobe Acrobat Pro, Foundation, iPublish, and InterAction is desirable.

Education & Experience

• Two (2)/Three (3)+ years of relevant experience in business development, marketing, and/or communications preferred.
• Experience within a legal or similar professional services environment desirable.
• Bachelor’s degree required; Degree in marketing, communications, or related field is preferred.
• Equivalent combination of education and experience.

Hours

• Core hours are generally Monday through Friday, 9:00 a.m. to 5:30 p.m., including an unpaid meal period. This position is based on a standard 37.5-hour workweek. Additional or adjusted hours may be required to meet business needs and must be worked in accordance with applicable overtime requirements and firm policies.

Salary

• In Washington, D.C., the expected base salary range for this role is $62,800 to $79,200 per year.
• In New York city, the expected base salary range for this role is $67,180 to $85,740.