Description
Claude Frontier Academy is part of Anthropic, an organisation focused on creating reliable AI systems. The Academy offers training programs for professionals to develop deep skills with Claude.
As the Marketing Lead, you will own the marketing strategy and annual plan for the Academy. You will build and maintain a calendar of market moments, lead launches end-to-end, and partner with Communications on press releases and announcements.
Key responsibilities include:
- Developing and executing marketing strategies for the Academy and its programs
- Building and maintaining a calendar of market moments, including program launches and milestones
- Leading launches end-to-end, from messaging and announcement drafts to launch-day execution and post-launch amplification
- Partnering with Communications on press releases and announcements
- Growing the Academy's presence on LinkedIn and other social channels
- Building a community program for cohort members and badge holders
Minimum qualifications:
- Experience building and running branded B2B marketing programs at a technology company
- Experience marketing education, training, or certification programs
- A creative, brand-minded approach to marketing
- Ability to lead major launches and announcements
- Strong executive presence and ability to operate at strategic and tactical levels
Preferred qualifications:
- 8+ years of B2B technology marketing experience
- Experience building community or advocacy programs
- Experience marketing to technical audiences, particularly engineers and developers
The annual compensation range for this role is $320,000.