Description
Visa is seeking an experienced, strategic, and enterprise-minded Vice President to lead Consumer Product & Growth Marketing within the Global Brand organization.
This leader will build and operate Visa's global consumer product and growth marketing engine, translating business and product priorities into differentiated brand, marketing, and go-to-market strategies that accelerate profitable growth across Affluent and Visa Infinite, Cross-Border Travel, and Digital Products & Innovation.
The role serves as the primary connection point between Visa's business priorities, product strategy, consumer needs, and marketing execution. Working across Global Product, Global Cross-Border, Global Brand, Regional Marketing, and specialist marketing functions, the Vice President will ensure Visa's products, platforms, experiences, and innovations are translated into compelling consumer propositions, scalable growth platforms, and measurable business outcomes.
Key Responsibilities
- Strategy & Business Leadership
- Define and lead the global Consumer Product & Growth Marketing vision, strategy, and priorities across Affluent and Visa Infinite, Cross-Border Travel, and Digital Products & Innovation.
- Translate business, product, customer, and market priorities into differentiated growth strategies, consumer propositions, and measurable business outcomes.
- Advise executive leadership on emerging consumer, competitive, technological, and market trends shaping Visa's growth agenda.
- Portfolio & Growth Leadership
- Lead growth strategies across Affluent and Visa Infinite, Cross-Border Travel and Visa Destinations, and Digital Products & Innovation.
- Develop differentiated consumer propositions, experiences, and growth platforms that increase preference, adoption, engagement, and usage.
- Enterprise Integration & Go-to-Market Leadership
- Serve as the primary marketing partner to Global Product and Global Cross-Border, translating business priorities into integrated growth strategies.
- Act as the central integrator across Global Brand, specialist marketing functions, and Regional Marketing to drive alignment, speed, and execution quality.
- Performance, Investment & Partnership Leadership
- Define performance frameworks that connect marketing investments to consumer behavior, business outcomes, and financial results.
- Establish measurement systems, learning agendas, and optimization processes that continuously improve growth performance.
- Organizational Leadership
- Build and lead a high-performing global Consumer Product & Growth Marketing organization.
- Set clear priorities, accountabilities, and operating rhythms that enable effective execution at scale.
Qualifications
- Basic Qualifications
+ 12 or more years of work experience with a Bachelor's Degree or at least 10 years of experience with an Advanced degree (e.g. Masters/MBA/JD/MD) or at least 8 years of work experience with a PhD.
- Preferred Qualifications
+ 15 or more years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD, PhD). + 15 or more years of progressive leadership experience across global brand marketing, product marketing, growth marketing, commercial strategy, or related disciplines.
Benefits
- Comprehensive benefits package that includes Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.