Description
We are looking for a Sales Development Representative (SDR) to join our Mid-Market team in Singapore.
As a Sales Development Representative (SDR), you will be responsible for generating and qualifying high-value opportunities to build Airwallex's Singapore Mid-Market sales pipeline.
You will work closely with a designated Account Executive (AE) to develop account penetration strategies, uncover relevant business challenges and create meaningful sales opportunities.
Key responsibilities include:
- Partnering with your AE to identify, prioritise and penetrate high-value mid-market accounts through targeted, account-based outbound strategies.
- Conducting in-depth research into prospective customers' business models, regional operations, financial workflows and existing technology ecosystems to identify potential pain points and commercial opportunities.
- Identifying relevant opportunities across Airwallex's product offerings, including FX, global payments, payment acceptance, corporate cards and spend management.
- Proactively identifying trigger events, business developments and growth initiatives that create compelling reasons to engage prospective customers.
- Multi-threading and engaging multiple stakeholders within target accounts, including CFOs, Finance Directors, Treasury teams, Operations leaders and other relevant decision-makers.
- Developing a strong understanding of organisational structures, key decision-makers, influencers and potential internal champions.
- Executing highly personalised, multi-channel outreach across calls, emails, LinkedIn and other relevant touchpoints.
- Generating high-quality, sales-qualified opportunities within strategic mid-market accounts, prioritising meaningful pipeline creation and progression over meeting volume alone.
- Qualifying prospects based on business fit, commercial potential, stakeholder engagement and readiness to explore Airwallex's solutions.
- Maintaining accurate account intelligence, contact information, stakeholder maps and opportunity details in Salesforce.
- Supporting a seamless transition from prospecting to discovery by ensuring the AE has relevant account context, identified pain points and a clear understanding of stakeholder dynamics.
Requirements:
- Demonstrated track record of top performance in an outbound SDR/BDR role, preferably prospecting mid-market or enterprise customers.
- Proven experience penetrating strategic or named accounts through structured account planning, personalised outreach and targeted stakeholder engagement.
- Demonstrated success in multi-threading within complex organisations, identifying and engaging multiple decision-makers and influencers across different business functions and seniority levels.
- Experience prospecting senior stakeholders, including director-level and C-suite decision-makers.
- A proven ability to generate high-quality, sales-accepted opportunities, with an understanding of pipeline progression beyond the initial meeting.
- Strong understanding of account-based prospecting methodologies and how to execute targeted outbound campaigns within a defined portfolio of accounts.
- Strong business acumen and an ability to research prospective customers, understand their operating models and develop relevant commercial hypotheses.
- Ability to translate business challenges into compelling, personalised outreach messaging that resonates with different stakeholders.
- Strong discovery and questioning skills, with the curiosity to uncover underlying business challenges rather than relying solely on surface-level qualification.
- Confidence in engaging senior decision-makers and articulating business value in a clear, consultative manner.
- Strong interest in financial technology, global payments, financial operations and international business.
We offer a collaborative team environment, opportunities for professional growth, and a chance to contribute to the development of our outbound strategy.