Description
We are looking for a Senior Staff Performance Marketing Manager to lead multi-channel paid Business-to-Business (B2B) strategy that supports our sales-led growth motion. The ideal candidate will have 8+ years of experience in performance marketing, demand generation, or growth marketing, and a track record of driving measurable pipeline and revenue impact through paid B2B programs.
Responsibilities:
- Own the B2B performance marketing and demand generation strategy for a sales-led growth motion
- Develop annual and quarterly roadmaps informed by business goals, audience insights, performance trends, and experimentation results
- Manage paid channels and platforms end to end, from strategy and execution through optimization, reporting, and continuous improvement
- Evaluate Return on Investment (ROI), marginal returns, and channel performance to guide budget shifts, scaling decisions, and investment strategy
- Monitor leading indicators such as leads, MQLs, conversion rates, and Cost per Lead (CPL), as well as downstream pipeline, opportunity volume, and revenue influence
- Design, execute, and analyze experiments across audiences, channels, creative, offers, and funnel stages
- Partner with Global Campaigns, Analytics, Marketing Operations, and external vendors to improve lead quality, strengthen campaign performance, and share actionable insights
Requirements:
- 8+ years of experience in performance marketing, demand generation, or growth marketing
- Hands-on experience managing paid channels such as affiliates, paid social, display, native, programmatic, direct buys, or emerging channels
- Experience supporting a sales-led growth motion and connecting marketing activity to Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs), pipeline, and revenue
- A track record of driving measurable pipeline and revenue impact through paid B2B programs
- Strong analytical skills and the ability to make thoughtful decisions using incomplete or imperfect data
- Experience partnering with campaign, analytics, marketing operations, or other cross-functional teams to improve performance
- Experience marketing complex technical products to audiences such as developers, information technology (IT) professionals, or other technical decision-makers
What we offer:
- Competitive salary ($157,000 - $228,000 USD or $133,000 - $193,000 CAD)
- Immediate participation in 1Password's benefits program (health, dental, 401k, and many others)
- Generous paid time off
- Equity grant
- Participation in our incentive programs
- Remote-first work environment
- Opportunities for growth and professional development