Description
Job Summary
We are seeking a Paid Media Marketing Manager to join our team, driving the digital growth strategy for the Cisco security portfolio. You will own the end-to-end strategy and execution of digital campaigns to drive measurable audience engagement, lead acquisition, and marketing pipeline growth.
Key Responsibilities
- Develop and execute digital campaigns across search, social, and emerging AI-native channels to drive lead acquisition and marketing pipeline growth
- Translate complex business priorities into high-performing paid media plans
- Manage campaigns hands-on and collaborate with external agency partners and cross-functional teams
- Implement AI-driven workflows to enhance campaign research, creative development, and optimization
- Analyze campaign performance and make data-driven decisions to optimize results
Requirements
- Bachelor's degree and 6+ years of experience in performance marketing, paid media, digital acquisition, or growth marketing
- Experience building and launching campaigns in advertising platforms (e.g., Google Ads, Microsoft Ads, LinkedIn, Meta, Reddit)
- Experience developing structured tests across audiences, creative channels, and landing-page experiences
- Experience managing external media agencies and validating campaign performance
- Experience using AI or automation to improve campaign workflows, data analysis, and reporting
Preferred Qualifications
- Experience with copywriting for digital ads, web analytics, tag management, CRM, or data-visualization systems
- Experience with attribution modeling, incrementality testing, or customer-lifetime-value (CLV) optimization
- Ability to translate complex performance data into clear, actionable recommendations
- Experience marketing complex B2B technology, cybersecurity, or SaaS solutions
- Creative judgment and experience developing actionable briefs for content, design, video, and animation partners
What We Offer
- Competitive salary range: $154,900.00 to $225,300.00
- Comprehensive benefits package, including medical, dental, and vision insurance, 401(k) plan with Cisco matching contribution, paid parental leave, and more
- Opportunities for professional growth and development in a dynamic and collaborative environment