Description
We are looking for a Trade Marketing Specialist to join our team in Bogotá, Colombia. As a Trade Marketing Specialist, you will be responsible for supporting the execution of trade marketing strategies, developing and implementing trade marketing initiatives, and managing trade marketing budgets.
Responsibilities:
- Support the execution of trade marketing strategies, utilizing trade and marketing experience to recommend best trade-led activities
- Lead and support the execution of trade marketing initiatives, brand activations, and product launches
- Manage trade marketing budgets, track investment, and evaluate ROI to ensure activities deliver measurable business impact
- Identify, develop, and implement necessary processes to enhance sales business performance
- Build and manage relationships with key customers, including Category Managers, Space Managers, Logistics Managers, and Marketing Managers
- Analyze sales and sell-out performance by customer, channel, and distribution point, identifying opportunities and challenges
- Develop and implement Category Management projects with top customers
Requirements:
- University degree in Business, Marketing, or a related field
- 4+ years of relevant experience in Trade Marketing, Marketing, or Commercial roles, preferably within the FMCG industry
- Experience leading brand activations and product launches
- Experience coordinating BTL agencies, production suppliers, and point-of-sale execution
- Experience managing budgets and tracking ROI of trade marketing activities
- Strong understanding of sales and distribution, shopper and consumer behavior, category management, and business insights within an FMCG environment
- Strong analytical and commercial acumen, with the ability to translate data and insights into actionable plans
- Advanced English, both written and spoken
- Strong knowledge of Excel and PowerPoint