Description
We are looking for a Head of Commercial Marketing, Grocery & Retail to own the New Verticals merchant and ads marketing strategy end-to-end.
About the role:
- Own the New Verticals merchant and ads marketing strategy end-to-end, reporting into the Merchant & Ads Integrated Marketing Director.
- Responsible for the creation and deployment of New Verticals merchant marketing playbooks across co-marketing, promotions, and ads.
- Responsible for the creation and deployment of the New Verticals sell-in strategy and associated sell-in materials for adoption by local teams.
- Support local marketing teams with key enterprise merchant relationships at the global level, and support local New Verticals marketing initiatives.
Ads & Monetization Strategy:
- Own the New Verticals specific ads and monetization strategy across owned and external surfaces, feeding into the global monetization strategy.
- Lead pricing, packaging, and investment decisions for merchant advertising in your category, in partnership with Commercial and Finance.
Category Playbook: New Verticals:
- Own and evolve the New Verticals merchant marketing playbook, setting how co-marketing, promotions, and advertising work for grocery and retail merchants globally.
- Lead change initiatives that improve how New Verticals merchant marketing works, bringing Local Integrated Marketing and Functional Marketing along with you.
Key Merchant Relationship Management:
- Support local marketing teams with key enterprise merchant relationships at the global level, and support delivery of priority New Verticals marketing initiatives with those merchants.
- Act as the senior escalation point for merchant issues that cross multiple markets or functions.
Cross Functional Stakeholder Management:
- Serve as the primary marketing partner to Merchant S&O and Commercial for New Verticals, translating category priorities into marketing and ads strategy.
- Represent New Verticals in cross-functional forums, shaping the roadmap for merchant-facing and ads-facing surfaces.
Sell-In Strategy & Sales Enablement:
- Own the sell-in strategy for New Verticals merchant and ads programmes, defining how Commercial and Local teams pitch these programmes to merchants.
- Oversee the sell-in materials, case studies, and proof points for New Verticals, using performance data to continuously refine them.
Central Strategy & Market Coordination:
- Own delivery of the New Verticals merchant marketing goals, coordinating a consistent strategy across all Deliveroo markets.
- Report on New Verticals merchant and ads marketing performance to senior stakeholders, own specific business metrics, and lead course correction when needed.
Requirements:
- 7+ years of marketing experience, ideally including merchant marketing, retail media, ads, or category marketing in a consumer or marketplace business.
- Track record of owning the marketing strategy for an entire team or category, and resolving complex delivery challenges that span multiple teams or functions.
- Experience managing people, and comfortable managing other people managers as your team grows.
- Strong commercial acumen, seen as a go-to expert for merchant or ads marketing, using business and financial data to make sound decisions in ambiguous situations.
- Confident communicator, able to present complex ideas to large groups and flex your style for directors and department leadership.
- Skilled at establishing and owning cross-functional partnerships, using relationships and creative thinking to work through conflict.
- Proven ability to lead change initiatives that improve how a team or category works, bringing others along with you.
- Excellent written and verbal communication skills, with the ability to synthesise complex, cross-functional inputs into a clear plan and narrative.