Description
We are seeking a Head of Integrated Marketing France to join our Marketing France team based in Paris.
As the Head of Integrated Marketing France, you will report to the Head of Marketing France and manage a team of 3 people. Your mission is to be the connection between the global strategy and its execution in the French market, bringing together all stakeholders around a clear, defined, and executed marketing vision.
You will be at the intersection of strategy, orchestration, and execution, representing the French marketing vision to the global team and local executives, ensuring that each campaign - global or local - is delivered with excellence and on time. You will also oversee the loyalty program in France.
Responsibilities
- Define and communicate the French marketing strategic vision, based on a deep understanding of the global strategy and its relevant translation to the French market.
- Be a constructive interlocutor with the global team: integrate into a global strategy while challenging it constructively when necessary.
- Unite all departments (Sales, Brand & Media, Creative, CRM, Analytics, Global...) to ensure everyone works towards the same objectives and deadlines.
- Manage and secure the delivery calendar of campaigns (global and local): timely briefs, media plan validation, brand validation, etc.
- Simplify and frame complex issues involving multiple stakeholders, making decisions emerge and carrying recommendations.
- Formalize and present the French marketing vision and performance at an executive level, with clarity and impact.
- Oversee the loyalty program in France, ensuring consistency with the global marketing strategy and local business priorities.
- Integrate AI into the team's work methods to improve efficiency and execution quality.
- Manage and develop a team of 3 people, providing vision, coaching, structure, and execution requirements.
Requirements
- At least 8 years of marketing experience, with significant experience in matrix and multi-market environments.
- Proven ability to work at the interface of Global and Local, aligning with a global strategy and challenging it constructively when necessary.
- Natural leadership to unite, frame, and orchestrate subjects involving many stakeholders.
- Strong formalization and communication skills, particularly for presenting a vision or recommendation to an executive audience.
- PMO orientation: rigor, attention to detail, ability to control complex schedules, and enforce deadlines.
- Interest in AI and its integration into marketing work methods.
- Successful experience in talent management and development.
- Fluency in French and English.
Skills
- Leadership and cross-functional team federation
- Simplifying and framing complex issues
- Organizational sense and rigor (PMO)
- Ability to challenge constructively
- Executive-level communication and formalization
- Project management and deadline respect
- Interest in AI and new tools
- Talent management and development
- Media knowledge (brand and performance)
- Business orientation, comfortable with data and numerical reporting