Description
Salesforce is seeking a Senior Technical Consultant – Marketing Cloud Next to join their team in Mexico City. The successful candidate will be responsible for hands-on execution of migrations from legacy platforms to Salesforce Marketing Cloud Next.
Responsibilities:
- Configure and build MC Next components: Email Studio, Journey Builder, Automation Studio, Content Builder, Mobile Studio.
- Execute technical migration of data extensions, subscriber lists, and segments per the architect's blueprint.
- Build and test migrated journeys, validating decision logic, triggers, and personalization (AMPscript/SSJS).
- Support consent/suppression list migration (GDPR/CAN-SPAM/CASL), verifying data integrity for each batch.
- Configure integrations via Marketing Cloud Connect and REST/SOAP APIs with Sales/Service Cloud and external systems.
- Execute deliverability testing (SPF/DKIM/DMARC) and QA validations ahead of cutover.
- Document configurations, scripts, and technical decisions for Migration Factory playbooks/accelerators.
- Participate in discovery workshops and client validation sessions, escalating technical risks to the architect.
Requirements:
- Hands-on experience with Marketing Cloud Next (Email Studio, Journey Builder, Automation Studio, Content Builder).
- Intermediate-to-advanced AMPscript and/or SSJS.
- Understanding of data extension architecture and subscriber data modeling.
- Experience with email marketing channel migration or implementation.
- Knowledge of consent/compliance regulations (GDPR, CAN-SPAM, CASL).
- Experience with API integration (REST/SOAP) and/or Marketing Cloud Connect.
- Deliverability fundamentals (SPF/DKIM/DMARC).
Preferred Qualifications:
- Prior experience migrating from Eloqua, Marketo, HubSpot, Pardot, or SFMC Classic.
- Exposure to Salesforce Data Cloud (unified profiles, audience activation).
- ETL tools (Informatica, Talend, MuleSoft, Azure Data Factory).
- Interaction Studio, Advertising Studio, or additional channels (WhatsApp, LINE, Push, SMS).
- Exposure to Snowflake/Databricks, Loyalty Cloud, or Commerce Cloud.
Experience:
- 5+ years of martech/Salesforce experience.
- 3+ years working directly in Marketing Cloud (ideally including at least 1 migration project).
- Experience collaborating on client-facing teams under the direction of an architect or technical lead.