Description
Mastercard's Services Marketing team is seeking an experienced B2B Marketing Manager for Turkey, Eastern Europe and CIS division, and broader EEMEA region.
The person will be responsible for driving Mastercard Services marketing initiatives in the region.
This role will align marketing strategies with regional product growth objectives to drive revenue generation and market development.
As a B2B Marketing Manager, you will work with local and global marketing teams to generate demand for Mastercard's solutions beyond cards – in the areas of Agentic Commerce, Data & Insights, Personalization, Loyalty, Business Experimentation, Fraud & Financial Crime, Advisory, Risk, Marketing Services, and Sponsorship Assets.
Responsibilities:
- Execute marketing campaigns on behalf of Mastercard Services.
- Coordinate and partner with the country and regional business owners, marketing teams, and sales teams on joint demand generation initiatives that drive ROI.
- Plan and manage regional hosted customer and partner facing events, trade shows, and other in-person marketing activations to enhance brand awareness and generate leads.
- Design and execute email nurture, social media, and content syndication campaigns to support Mastercard thought leadership distribution and lead generation across various digital channels.
- Collaborate with Partner Marketing, Customer Marketing, and Business Development leads to execute joint campaigns.
- Work closely with sales teams to optimize the marketing/sales lead handoff to ensure lead handling SLAs are being met.
Requirements:
- Minimum of 5 years of experience in B2B marketing, performing in marketing for a portfolio of successful customer acquisition programs using field, digital and content marketing tactics.
- Event organization experience and familiarity with event management best practices is required.
- Experience in email & digital marketing is preferred.
- Excellent written and oral communication skills in English. Fluency in Turkish.
- Record of successfully working in matrix marketing organizations.
- Detail-oriented, well organized, and able to multi-task in a fast-paced environment.
- Self-directed and creative thinker; ready to proactively bring innovative ideas to the table, solve problems and take risks, to find new and innovative ways to improve results.
- CRM (Customer Relationship Management) experience; Salesforce.com preferred.
- Confident AI usage for copywriting, presentations creation, and data analysis.
- Familiarity with HTML.
- Ability to travel up to 15% of the time.