Description
We are seeking a commercially driven professional who knows best practice measurement methodologies and who can understand and interpret data from Marketing Mix Modelling, Multi-Touch Attribution (MTA), and Econometrics Modelling.
As a Senior Marketing Measurement Manager within Planning and Operations at Barclays UK, you will lead the measurement strategy, approach and reporting across a balanced scorecard that includes brand, marketing and design measures.
Your main responsibilities will include:
- Development and implementation of marketing strategies and delivery that aligns with the banks business objectives and are informed by market research, customer needs and competitive landscape.
- Collaboration with product development, sales, and other departments to align marketing efforts with overall business objectives.
- Development of compelling and targeted content for various marketing channels.
- Analysis of data to make informed decisions and optimize marketing strategies.
- Management of the marketing budget, allocating resources to maximise ROI.
You will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence and Stewardship – our moral compass, helping us do what we believe is right.
Key requirements:
- Proven knowledge and experience in one or more of the following: Media/Marketing Mix Modelling (MMM), Multi-Touch Attribution (MTA), or Econometrics Modelling.
- Excellent analytical skills with the ability to interpret complex data, identify trends, and present insights clearly to stakeholders.
- Experience collaborating closely with Decision Intelligence teams and applying insights to inform strategy.
- Solid understanding of the marketing landscape, gained through experience within a marketing function.
- Proficient in Excel, with the ability to manage and analyse large data sets effectively.
- Skilled in managing relationships with external agencies and confident engaging with senior stakeholders to influence decisions.