Description
Cresta unlocks the true potential of the customer experience, turning every conversation into a competitive advantage. Cresta’s unified AI platform combines conversational AI agents, real-time human agent augmentation, and comprehensive conversation intelligence to drive revenue and efficiency gains across every channel.
We’re looking for an Event & Field Marketing Manager – East / Central to join Cresta’s Revenue Marketing team. This role owns strategy, execution, and performance across a high-volume portfolio of field marketing programs , from industry events and executive dinners to regional programs, roadshows, customer experiences, and partner activations.
Responsibilities
- Own Field Strategy + Execution: Build and execute field marketing programs aligned to regional Sales priorities, target accounts, and pipeline goals.
- Drive Pipeline + ROI: Set program KPIs, track sourced and influenced pipeline, measure conversion and ROI, and translate results into clear recommendations.
- Partner Closely with Sales: Work with Sales before, during, and after programs on account targeting, attendance, meetings, follow-up, and opportunity acceleration.
- Manage a High-Volume Portfolio: Own 8–10+ programs per quarter across tradeshows, executive dinners, roadshows, customer programs, regional activations, and partner events.
- Own Programs End-to-End: Manage strategy, budgets, vendors, contracts, promotion, attendee experience, onsite execution, and post-event reporting.
- Make Smart Investment Decisions: Evaluate program performance, forecast spend, identify trade-offs, and shift investment toward the programs driving the strongest business impact.
- Build Integrated Campaigns: Partner with Demand Gen, Digital, Product Marketing, Partnerships, and Sales to drive attendance and engagement across target accounts.
- Create Standout Experiences: Bring new ideas and formats to the table that differentiate Cresta and create meaningful experiences for customers and prospects.
- Build Repeatable Playbooks: Develop processes and workflows that allow the field marketing motion to scale as Cresta grows.
- Support Executive Programs: Partner with Cresta executives and Sales leaders on messaging, speaker preparation, executive experiences, and customer engagement.
Qualifications
- 3–5+ years of B2B field marketing, regional marketing, event marketing, or integrated campaign experience
- Experience owning field programs end-to-end, from strategy through execution and measurement
- Comfortable managing 8–10+ concurrent programs per quarter in a fast-moving environment
- Strong understanding of pipeline, revenue attribution, conversion, and event ROI
- Proven experience partnering directly with Sales on account targeting, program strategy, and follow-up
- Experience managing program budgets, vendors, contracts, and competing priorities
- Strong communicator who can work effectively across Sales, Marketing, executives, agencies, and external partners
- Currently based in the Eastern or Central U.S., with a strong preference for East Coast
- Willing and able to travel approximately 20–30%
Perks & Benefits
- Medical, dental, and vision plans designed to fit you and your family’s needs
- Flexible vacation time to support a healthy work-life blend
- Paid parental leave
- Monthly gym and phone allowance
- Work-from-home office stipend
- Lunches and dinners for in-office employees via Grubhub
Compensation at Cresta
Cresta’s approach to compensation is simple: recognise impact, reward excellence, and invest in our people. We offer competitive, location-based pay that reflects the market and what each individual brings to the table. The posted base salary range represents what we expect to pay for this role in a given location. Final offers are shaped by factors including experience, skills, education, and geography. In addition to base salary, total compensation includes equity and a comprehensive benefits package.
Salary Range: $110,000–$150,000 base + equity