Head of Product Marketing

We’re hiring a Head of Product Marketing to lead the function responsible for helping customers understand, adopt, and get more value from Float’s growing multi-product platform across the full customer journey.

You’ll report to the SVP GTM Strategy & Marketing and lead a team spanning product marketing, lifecycle marketing, and customer marketing, with a mandate that spans acquisition, launch support, product adoption and usage.

This is a high-impact role at the core of the business. It offers the opportunity to refine Float’s product narrative, strengthen adoption across the customer lifecycle, and enable Product, Sales, Customer Success, and Marketing to more effectively communicate and deliver the platform’s value.

Responsibilities:

• Refine Float’s positioning and messaging so the multi-product platform story lands clearly across target audiences and ongoing launches.
• Build pre- and post-sale programs that improve product adoption and help customers realize more value across the customer journey.
• Partner with Product on launches, readiness, and activation so new products and features translate into customer understanding and usage.
• Equip Sales, Customer Success, and Marketing with messaging, playbooks, collateral, and activation tools that improve field effectiveness and adoption outcomes.
• Build customer programs such as advocacy and advisory motions that strengthen product adoption and the broader commercial flywheel.
• Use data, experimentation, and customer insight to evolve positioning, lifecycle strategy, and adoption programs over time.
• Lead and develop a high-performing team with high standards for ownership, clarity, speed, and modern AI-enabled workflows.

Requirements:

• 8+ years of relevant experience across product marketing, customer marketing, lifecycle, enablement, monetization, or adjacent growth work in B2B SaaS, fintech, or transaction-based businesses, with meaningful leadership scope.
• Direct ownership of measurable outcomes such as acquisition, adoption, expansion, retention, competitive performance, enablement uptake, or other commercial metrics.
• Strong product marketing craft across positioning, messaging, launches, enablement, and customer / field activation, with evidence that your work changed behavior or results.
• Experience building systems, not just campaigns including pre-sale and post-sale motions that helped internal teams and customers understand what to do next.
• Data fluency and experimentation discipline with comfort using analytics, research, and operating judgment to refine strategy over time.
• Practical AI workflow integration with examples of using AI to accelerate research, synthesis, experimentation, or content iteration while keeping judgment human-led.
• Leadership and cross-functional credibility with a track record of coaching teams, aligning stakeholders, and raising the quality bar around you.

Benefits:

• Competitive compensation, equity options, and benefits
• Hybrid work model – we are based in Toronto with in-office days for connection and collaboration
• Enjoy catered team lunches every Tuesday, Wednesday and Thursday
• Bring your pup to our dog-friendly office
• Thrive in a high-trust, high-performance culture where your work truly matters