Description
The Lead Creative Strategist, Brand serves as a central point of contact for efforts related to upholding, stewarding, and protecting the Target brand across the enterprise.
This role extends brand stewardship beyond Creative and Marketing to help teams across Target make choices that create a clear, consistent Target brand experience.
As a hub of Target brand expertise, the role translates brand strategy into practical guidance, educates partners, connects the right teams, evaluates brand fit, and holds the line on brand standards.
The role partners with Creative, Marketing, insights, and enterprise teams to clarify objectives, ownership, and intended outcomes, and guides work through ambiguity.
Key Responsibilities:
- Steward the Target brand across the enterprise
- Represent the Target brand as a credible voice with partners and leaders
- Translate Target brand strategy, principles, and guardrails into practical guidance
- Assess brand relevance, strategic fit, and readiness
- Hold the line on brand standards
- Educate partners on the Target brand
- Lead a portfolio of strategic brand initiatives
- Lead a focused set of priority Target brand initiatives
- Actively manage the brand ecosystem
- Coordinate cross-functional partners
- Lead the brand strategy and roadmap for the Stores of Influence program
- Oversee the Stores of Influence budget
Requirements:
- 7+ years of relevant experience in brand management, creative strategy, brand strategy, or agency account or engagement management
- Demonstrated experience stewarding a large consumer brand across functions, channels, or experiences
- Experience leading cross-functional strategic initiatives
- Experience managing a program or initiative budget
- Strong understanding of how enterprise strategy, brand positioning, creative strategy, marketing, and guest experience work together
- Excellent judgment, influence, and facilitation skills
- Ability to synthesize guest, cultural, competitive, business, and performance inputs into a clear strategic point of view
- Strong written, verbal, presentation, and storytelling skills
- Strong taste level and creative point of view
- Comfort creating structure through ambiguity
Benefits:
- Comprehensive health benefits and programs
- 401(k)
- Employee discount
- Short term disability
- Long term disability
- Paid sick leave
- Paid national holidays
- Paid vacation