Description
If you're passionate about building a better future for individuals, communities, and our country,and you're committed to working hard to play your part in building that future,consider WGU as the next step in your career.
The Email Marketing Strategist II drives lifecycle engagement and campaign performance by building, executing, and optimizing sophisticated email programs. This role owns communications for assigned audiences, translates performance data into strategic recommendations, and partners with stakeholders to deliver measurable results.
Responsibilities
- Build, deploy, optimize, and report on multiple ongoing and ad hoc email campaigns.
- Advise stakeholders, clarify requirements, and translate business needs into effective campaign strategies.
- Design and maintain advanced Marketo programs, including engagement, trigger-based, multistep, multichannel, and form-driven campaigns.
- Analyze campaign performance and turn data into clear, actionable recommendations.
- Lead A/B and multivariate testing and apply findings to improve engagement and results.
- Own lifecycle communications for assigned audiences and serve as the subject matter expert on their behaviors, preferences, and performance metrics.
- Partner across teams to design and launch new or enhanced campaigns.
- Conduct competitive analyses, quarterly audits, and ongoing operational maintenance.
- Support other related priorities as needed.
Qualifications
- Clear written and verbal communication, with strong attention to accuracy and presentation.
- Effective prioritization and management of multiple concurrent campaigns.
- Advanced proficiency with Marketo and email automation tools.
- Knowledge of audience segmentation, testing methodologies, and performance analysis.
- Ability to produce accurate, timely campaigns that meet approved requirements and quality standards.
- Ability to improve engagement, conversation, deliverability, and testing outcomes for assigned audiences.
- Ability to build trusted stakeholder relationships supported by clear recommendations, dependable execution, and transparent reporting.
- Confidence in interpreting data and using reporting platforms.
- Ability to work independently and collaborate effectively across teams.
- Proficiency with Microsoft 365 +
- Practical application of artificial intelligence tools in marketing and analytics work.
Education
- Bachelor's degree
Experience
- 2 years of experience in marketing, communications, or a related field.
Benefits
- Medical, dental, vision, telehealth and mental healthcare
- Health savings account and flexible spending account
- Basic and voluntary life insurance
- Disability coverage
- Accident, critical illness and hospital indemnity supplemental coverages
- Legal and identity theft coverage
- Retirement savings plan
- Wellbeing program
- Discounted WGU tuition
- Flexible paid time off for rest and relaxation with no need for accrual
- Flexible paid sick time with no need for accrual
- 11 paid holidays
- Other paid leaves, including up to 12 weeks of parental leave