Description
CRED is an exclusive community for India's most trustworthy and creditworthy individuals, where members are rewarded for good financial behavior. CRED was born out of a need to bring back the focus on a long-lost virtue, one of trust, with the idea of creating a community centered around this virtue.
You’ll play a pivotal role in leading CRED's partner ecosystem across products, becoming the face of CRED to some of India’s top consumer brands. You will lead high-stakes partnerships, drive product adoption, and enable new growth through strategic merchant alliances. As a core part of the merchant-led growth (MLG) strategy, you’ll shape how millions engage with CRED.
Responsibilities
- Drive acceptance of CRED payment instruments (UPI, credit/affordability) with a sole focus on offering convenience for CRED members.
- Hunt, build, and manage high-impact brand partnerships across categories relevant to CRED members.
- Drive meaningful member value through differentiated rewards, offers, privileges, and experiences.
- Work closely with internal cross-functional teams including product, growth, marketing, operations, and design to execute partnership initiatives successfully.
- Support the integration of rewards and merchant constructs across key product journeys and platform surfaces.
- Drive day-to-day partner management including execution, campaign launches, reporting, issue resolution, and performance tracking.
- Identify growth opportunities within existing partnerships and help scale high-performing constructs.
- Leverage consumer insights, transaction intelligence, and market understanding to identify relevant partnership opportunities.
- Ensure strong execution quality, partner experience, and member relevance across all initiatives.
Requirements
- 4+ years of experience in partnerships, business development, merchant growth, enterprise sales, category or account management within consumer internet, fintech, commerce, loyalty, or digital businesses.
- Experience managing and growing brand or merchant partnerships with measurable business outcomes.
- Understanding of consumer and merchant ecosystems across categories such as fashion, travel, food delivery, lifestyle, entertainment, retail, or digital services.
- Experience working cross-functionally with teams across product, marketing, operations, growth, analytics, or business functions.
- Strong ownership mindset with the ability to execute independently in fast-paced and evolving environments.
- Good business and commercial understanding with the ability to structure mutually valuable partnerships.
- Strong communication, relationship management, and stakeholder management skills.
- Comfort working with performance metrics, business data, and consumer insights to drive decisions and optimize outcomes.