Description
You will be responsible for qualifying leads at the initial stages of the sales funnel, researching decision-makers, connecting with and educating prospects, and qualifying leads before handing them off to the Sales Team.
Key Responsibilities:
- Qualify leads at the initial stages of the sales funnel
- Research decision-makers, connect with and educate prospects, as well as qualify leads before handing them off to the Sales Team
- Understand different verticals (industries)
- Create strategy to capture relevant and emerging markets
- Identify disruptors & Track competitors
- Uncover emerging tech product categories through research
- Identify hyper-growth companies and their decision-makers
- Lead generation, data hygiene, and management via Salesforce.com
- Staying up to date with new services/products and plans
- Real-time response, engagement, and qualifying of inbound leads and inquiries
- Engage current users to expand awareness, educate, ask for referrals, identify new opportunities and develop account intelligence
- Collaborates with the whole sales team to plan and manage the research projects and activities
- Prepare research reports on industries, companies, products, and trends using a combination of primary and secondary research techniques daily and weekly
- Consults and works with marketing, client services, consulting, and sales to craft and create research plans in their respective business units and industry verticals
- Create compelling research presentations that tell a story in a manner that sales and marketing can use with their clients and by Taskus leadership to develop company strategy
- Builds and Maintains a knowledge base within their respective area of research and be able to place research findings in the appropriate business context based on that knowledge
- Design specialized research strategies, both qualitative and quantitative that meet project objectives and advise on the best sources for completing current and future projects
- Stay current on industry and market news relating to key areas, industries correlate potential, and competitors
Required Qualifications:
- Have strong interpersonal and communication skills across various channels (email, social media, phone)
- The capability to understand customer pain points, requirements and correlate potential business to the value provided by TaskUs
- Promotes a strong sense of urgency for reaching goals and key deliverables
- Strong quantitative and qualitative research experience
- Strong analytical skills to manage, manipulate and analyze raw data to provide business insights, draw conclusions, and develop actionable recommendations
- Strong written, verbal, and presentation skills with attention to detail
- Experience in primary and secondary research tactics
Education / Certifications:
- Bachelor’s degree or relevant experience