Creative & Brand Manager

In an era where the world is rapidly advancing towards a cleaner future through decarbonization, Energy Exemplar's mission lies in 'Empowering Transformative Energy Decisions'.

The Creative & Brand Manager is responsible for building a bold, distinctive, and commercially effective brand presence at a global scale.

Primary Responsibilities:

• Define and evolve the company's creative marketing approach, ensuring the brand is distinctive, consistent, relevant, and compelling across global markets.
• Produce creative output (design, copy, visual assets);
• Set a high creative bar for campaigns, web, content, social media, events, and brand experiences.
• Develop bold creative concepts that differentiate the organization in a competitive B2B SaaS market.
• Translate complex products, customer challenges, and market trends into clear, captivating content that resonate with enterprise audiences.
• Identify, select, and onboard external creative agency partner(s) to support production capacity as needed, and manage those relationships day-to-day.
• Protect brand consistency while actively finding opportunities to evolve, modernize, and strengthen the brand's presence.
• Lead the creative development of integrated global marketing campaigns across digital, social, content, email, web, paid media, events, and field activity.
• Create and oversee compelling content formats, including thought leadership, video, customer stories, campaign assets, executive content, and social-first creative.
• Partner with Product Marketing, and Revenue Marketing teams to ensure creative work supports pipeline generation, account engagement, and commercial priorities.
• Champion the use of AI-enabled tools and workflows to accelerate content creation, improve campaign personalization, increase creative output, and enhance team efficiency.
• Establish clear standards for responsible, high-quality use of AI in content, creative development, and marketing production.
• Partner with Field and Event Marketing to create standout experiences for customer events, industry conferences, executive engagements, and flagship company moments.
• Develop creative event concepts, messaging, environments, activations, and content that drive meaningful audience engagement and commercial outcomes.

Candidate Requirements & Qualifications:

• 10+ years of creative marketing, brand, content, creative direction, or integrated campaign experience, ideally within B2B SaaS, technology, or another complex enterprise environment.
• Experience operating in a high-growth, private-equity-backed, or similarly fast-paced and commercially demanding business.
• A strong portfolio demonstrating the ability to create distinctive brand platforms, integrated campaigns, social content, and high-impact event or experiential work.
• Proven experience translating complex or technical products into engaging, accessible, and commercially effective creative marketing.
• Demonstrated ability to take smart creative risks and challenge conventional B2B marketing approaches.
• Strong experience using, or leading the adoption of, AI tools to improve content development, campaign production, personalization, or creative operations.
• Deep understanding of social media strategy, content formats, audience engagement, and digital campaign development.
• Experience leading creative teams, agencies, freelancers, and cross-functional stakeholders.
• Strong commercial orientation, with the ability to connect creative investment to awareness, engagement, pipeline, and business outcomes.
• Exceptional storytelling, communication, presentation, and stakeholder-management skills.

What Success Looks Like:

• Create a clear, more distinctive, and more compelling global brand presence.
• Creative campaigns and social media are producing stronger audience engagement, brand awareness, and commercial relevance.
• AI content is being produced at quality and pace with high engagement.
• Flagship events and customer experiences are visibly more memorable, differentiated, and effective.
• Marketing teams have a clear creative strategy, stronger brand standards, and an efficient operating model for producing high-quality work.
• The brand is increasingly recognized as innovative, credible, and relevant by target customers, partners, and employees.
• Creative marketing is viewed internally as a strategic contributor to demand generation, customer engagement, and company growth.