Description
Relay is fundamentally reshaping how goods move in an online era. We're looking for a Growth Marketing Manager to lead Relay's courier acquisition strategy and drive scalable, sustainable growth of the courier fleet.
As the Growth Marketing Manager at Relay, you can expect to:
- Expand into New Markets: Leverage insights and creativity to introduce Relay to untapped geographies, tailoring strategies to local contexts and building a scalable approach to expansion.
- Refine our value proposition: Develop a deep understanding of our value proposition and target audience for each vehicle type and across different geographies. Ensure Relay's messaging resonates and drives engagement.
- Own and Optimize CPA: Monitor cost per acquisition metrics closely, finding innovative ways to lower costs while improving conversion rates. From building landing pages to A/B testing ad creatives, you'll have the full freedom to experiment and deliver.
- Drive Top-of-Funnel Growth: Set ambitious acquisition targets and work with the funnel team to meet supply needs across regions, including hyperlocal campaigns where necessary.
- Integrate Paid and Unpaid Channels: Build a cohesive strategy blending influencer marketing, referrals, socials, paid ads, and organic growth.
- Automate and Improve Processes: Streamline workflows and experiment with scalable approaches to simplify marketing operations.
We are looking for candidates who:
- Bring Experience and Creativity: You've worked in dynamic environments, like Deliveroo or Stuart, where you expanded into new markets and pushed boundaries. Experimenting and learning are a part of succeeding in this role.
- Know the Tools of the Trade: From influencer partnerships to Google ads, you're well-versed in modern marketing strategies that resonate with diverse audiences. You're well versed in tools such as Google Tag Manager, Google Analytics, SEMrush or equivalent.
- Focus on Data-Driven Decisions: You're fluent in interpreting marketing metrics and passionate about improving performance through insights.
- Foster Teamwork and Positive Culture: You're a collaborative team player who supports colleagues across functions. Champion a positive, inclusive culture where creativity and shared success thrive.
Who Thrives at Relay?
- Aim with Precision: You define problems clearly and measure your impact meticulously.
- Play to Win: You chase bold bets, tackle the hard stuff, and view constraints as fuel, not friction.
- 1% Better Every Day: You believe that small, consistent improvements lead to exponential growth. You move quickly, deliver results, and learn from every experience.
- All In, All the Time: You show up and step up. You take ownership from start to finish and do what it takes to deliver when it counts.
- People-Powered Greatness: You invest in your teammates. You give and receive feedback with care and candour. You build trust through high standards and shared success.
- Grow the Whole Pie: You seek out win-win solutions for merchants, couriers, and our customers, because when they thrive, so do we.