Description
We are seeking a commercially minded marketing leader to serve as Director, Marketing for the DACH region. This role will lead the Germany, Austria, and Switzerland marketing agenda, owning end-to-end market planning, budget allocation, campaign strategy, partner marketing, and execution across a highly matrixed, two-sided network.
The successful candidate will work closely with corporate, global, and North America leadership, as well as regional Sales, Product, Finance, Analytics, Partnerships, and Marketing teams. This is not a traditional brand marketing role. It is a commercially focused leadership position accountable for driving measurable business growth, optimizing marketing investment, and strengthening the consumer and merchant flywheel across the PayPal ecosystem.
Key Responsibilities:
- Develop and articulate a clear, compelling vision and strategy for the marketing function
- Provide key inputs as an industry leader and expert in marketing
- Inspire and lead the marketing team to achieve long-term success
- Align marketing strategies with PayPal-wide strategy and operations
- Drive innovation and continuous improvement in marketing practices
- Collaborate with executive leadership to ensure the marketing function supports overall business goals
- Establish and execute the overall marketing strategy for the organization
- Influence executive-level decision-making on marketing initiatives
- Collaborate with executive leadership to align marketing strategies with business objectives
- Lead large-scale marketing projects and programs with significant impact
- Analyze market trends and competitive landscape to inform strategic decisions
- Provide strategic guidance and mentorship to marketing team leaders
Requirements:
- 12+ years relevant experience and a Bachelor’s degree OR Any equivalent combination of education and experience.
- Significant leadership experience in integrated, commercial, growth, consumer, fintech, payments, platform, marketplace, or similarly complex marketing environments.
- Deep understanding of two-sided network businesses and the consumer fintech landscape.
- Strong understanding of flywheel economics and the ability to apply it to marketing and business decisions.
- Highly analytical, with significant experience in MROI, performance measurement, and data-driven optimization.
- Strong financial acumen, including budget management, forecasting, resource allocation, and business-case development.
What Success Looks Like:
- Create a focused, commercially grounded DACH market strategy.
- Improve marketing effectiveness, efficiency, and MROI.
- Drive measurable growth across both sides of the PayPal network.
- Allocate resources toward the highest-value portfolio opportunities.
- Strengthen collaboration across global, corporate, North America, and DACH teams.
- Increase speed, clarity, and accountability across integrated marketing execution.
- Develop a high-performing team of commercially minded marketers.
- Turn customer, partner, and market insights into meaningful business results.