Description
Join Zendesk, a company that powers exceptional service for every person on the planet, as a strategic, hands-on marketing leader to build the global framework and programs that help Zendesk engage priority accounts and industries,and create measurable pipeline impact.
You will turn account, buying-group, industry, and intent insights into relevant marketing experiences that help Sales start better conversations, progress opportunities, and grow Zendesk’s presence in strategic markets.
What you’ll be doing
- Build and evolve Zendesk’s global account-based experience (ABX) operating model across 1:1 named-account, 1:few cohort, and scaled programs.
- Create repeatable playbooks, workflows, and templates that enable regional teams to activate the right account and industry motions for their markets.
- Lead paid media strategy for priority-account and cohort programs.
- Develop global industry plays and campaign kits.
- Partner with Regional Marketing, Sales, Product Marketing, Marketing Operations, and Sales Operations to translate account and intent signals into coordinated programs and timely Sales action.
- Establish and review performance measures across target-account and contact reach, engagement, buying-group depth, high-intent activity, meetings, opportunity progression, and pipeline influence.
- Build responsible, AI-enabled workflows for ad creative and campaign execution.
- Test new audiences, creative approaches, channels, and account experiences.
What you bring to the role
- Deep experience developing and executing B2B SaaS account-based marketing, industry marketing, or demand-generation programs that connect engagement to pipeline outcomes.
- Strong strategic and analytical judgment, with the ability to turn account, industry, buying-group, and intent data into clear plans and practical next steps.
- Experience planning paid media for named-account and cohort campaigns.
- A collaborative approach to working across Sales, regional marketing, product marketing, creative, and marketing and sales operations teams.
- Ability to create scalable campaign frameworks, sales plays, toolkits, and enablement that regional teams can adapt while maintaining a consistent global standard.
- Comfort using AI-enabled tools to improve the speed and quality of marketing work.
- Clear, concise communication skills and the ability to influence decisions across functions and levels.
- A thoughtful bias for action: you test, learn, improve, and deliver high-quality work with care for the customer experience.
Basic Qualifications
- 5+ years of B2B SaaS marketing experience, including 2+ years focused on account-based marketing, industry marketing, demand generation, or paid media.
- Experience planning and activating 1:1, 1:few, or account-based paid media campaigns.
- Experience using account-based advertising platforms, CRM, and marketing data or engagement-signal workflows to identify and engage priority accounts.
- Demonstrated ability to connect marketing activity to measurable outcomes.
- Experience using AI-enabled marketing or workflow tools responsibly.
Preferred Qualifications
- Experience with contact-level ABM advertising platforms such as Influ2.
- Experience building global marketing frameworks, industry plays, campaign kits, and field enablement for regional teams across multiple markets.
- Familiarity with CDP, intent, buying-group, and account-scoring workflows.
- Experience developing scalable AI-assisted creative or campaign workflows.
The US annualized base salary range for this position is $148,000.00-$222,000.00. This position may also be eligible for bonus, benefits, or related incentives.