Description
We are seeking a highly strategic, creative, and data-oriented Senior Manager, Product Marketing to lead product marketing for Venmo’s Commerce business, specifically small business owners, solopreneurs, and micro-sellers (sub-$100K in annual sales) who are building their livelihoods through Venmo, and the communities of customers who show up for them.
The ideal candidate is an experienced marketing leader in this Commerce space with proven success with this target merchant audience.
Responsibilities:
- Lead complex marketing projects and initiatives to drive business growth
- Resolve complex marketing problems and develop innovative solutions
- Determine methods and procedures for new marketing assignments
- Implement global process improvements to enhance marketing effectiveness
- Collaborate with senior leadership to align marketing strategies with business goals
- Provide thought leadership and expertise in marketing best practices
- Develop and refine positioning, messaging, and value propositions for Venmo’s Commerce products
- Lead the end-to-end go-to-market strategy for Commerce, building marketing around how small business owners actually operate
- Bring firsthand fluency in both sides of this two-sided marketplace , the small, often one-person business, and consumers discovering, following, and being loyal to small businesses in their community
- Work closely with Product, Commercial, Design, Consumer Insights, and other key Commerce partners to align on product vision, roadmap, and market needs
- Define key performance indicators (KPIs) across both sides of the Commerce business (seller/consumer) and measure the success of product marketing initiatives
- Manage and mentor a team of more junior product marketing managers, fostering a culture of collaboration, innovation, and continuous learning
Requirements:
- 8+ years relevant experience and a Bachelor’s degree OR Any equivalent combination of education and experience
- Direct experience marketing to small businesses, sellers, or merchants
- Strong understanding of, and demonstrated ability to market to, two distinct audiences at once: sellers and consumers
- Proven track record of successfully launching and growing digital products in a highly competitive market
- Strong analytical skills with a deep understanding of market research, data analysis, and customer insights
- Exceptional communication and storytelling skills, with the ability to translate complex product features into clear, compelling messaging
Benefits:
- Comprehensive, choice-based programs to support all aspects of personal wellbeing,physical, emotional, and financial
- Generous paid time off
- Healthcare coverage for you and your family
- Resources to create financial security and support your mental health