Description
We are seeking a Senior Manager to lead omni-channel media campaigns and strategy in Central America & Caribbean region to drive business results, innovation and media performance.
The role will be responsible for leading all media, strategy, planning, execution, optimization and reporting. This person will also be responsible for digital excellence, ensuring all digital channels are activated with the best practices and guidelines.
Responsibilities:
Strategy & Leadership
- Lead end-to-end omni-channel media strategy for Visa campaigns and joint campaigns with clients, from strategic planning through execution and performance measurement.
- Serve as the primary point of contact for media agency relationships, ensuring alignment on goals, timelines, and deliverables.
- Own and drive the media strategy roadmap, staying ahead of industry shifts and emerging media trends to inform recommendations and planning.
- Establish clear campaign goals in partnership with the Analytics team, defining KPIs across brand and business metrics throughout the media funnel.
- Maintain full accountability for media plan success, ensuring optimal activation across all channels.
Execution & Optimization
- Oversee daily campaign execution in partnership with the agency team, driving media optimization, A/B testing, and continuous improvement.
- Collaborate with the marketing team to develop and deploy channel-optimized content across offline, digital, and social platforms.
- Define and enforce media quality standards, including brand safety, viewability, verification, and fraud prevention protocols.
- Ensure all media plans comply with legal approvals and data privacy requirements.
Partnerships & Stakeholder Management
- Build and nurture strategic relationships with media publishers, technology partners, and platforms to secure first-mover access, competitive rates, and innovative program opportunities.
- Partner with cross-functional teams,including Marketing, IT, Product, and external agencies,to drive seamless execution and alignment.
- Brief and guide agency partners, media publishers, and network partners to develop effective, high-impact media plans.
- Manage multiple stakeholders across local and regional teams, ensuring clear communication and coordination.
Innovation & Center of Excellence
- Champion media and digital innovation for the region, piloting new publishers, partners, technologies, and formats.
- Lead the Media/Digital Center of Excellence to support local marketing teams with best practices, training, guidance, and deployment of global tools and strategies.
- Collaborate with Marketing, IT, and Product teams on the development and implementation of marketing technology tools.
- Drive a test-and-learn culture, continuously evolving Visa's go-to-market approach through optimization and innovation across the media ecosystem.
Requirements:
- 8 or more years of relevant work experience with a Bachelor's Degree or at least 5 years of experience with an Advanced Degree.
- Fluency in Spanish and English (written and verbal) required.
Benefits:
- Comprehensive benefits package that includes Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.
Salary:
- The estimated salary range for this position is $130,600.00 to $209,300.00 USD per year.